Archive for March, 2012

How to Change the Narrative of Business

I wrote a “Change This” white paper for 800-CEO-READ in January 2012.  It is about the urgent need to change the narrative of business:  the old story is not working and a new, better story is emerging.  In light of the groundswell of commentary following the events of last week — Greg Smith publicly resigned from Goldman Sachs; the foreclosure settlement between major banks and government officials was filed in federal court; and the Fed announced the largely positive results from bank stress tests — I thought it would be interesting to again share this thought piece.  It seems more relevant than ever.

Download “Change This” White Paper

Categories: Business, Marketing

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