May 7, 2013
There will be a significant “first” this year at the 60th anniversary of the Cannes Lions International Festival of Creativity. In partnership with the Festival, my team and I are creating the first-ever programme for CMOs, called the CMO Accelerator.
Our research among CMOs in the past few years has revealed an important insight: as the Cannes Festival has become a large, multi-faceted global marketing event, CMOs are looking for an “end-of-week” synthesis of the important learning and trends at the Festival. And they are looking to do that in a private environment where they can discuss the implications with each other. We have designed a program to do exactly that.
The CMO Accelerator Programme is nearly “sold out,” as we are intentionally keeping it small and intimate. It is attracting CMOs from all around the globe, in categories ranging from financial services to entertainment to consumer products.
Here is a sneak preview of the just-released working agenda for the Accelerator: CMO Accelerator Programme Agenda
I can hardly wait for June 20 in Cannes, when the first CMO Accelerator kicks into high gear. I have high hopes this will become a pillar of Cannes Lions for years to come.