Archive for June, 2013

48 Hours in Cannes with the Best Marketers in the World

Here is the final agenda for the Cannes Lions CMO Accelerator Programme with Jim Stengel, to run June 20-22 at the Cannes Lions International Festival of Creativity.

We have a “sold out” event with 23 CMOs/senior leaders from 21 companies representing 12 different countries.

While it will all be outstanding and fast paced, I am personally looking forward to:

— The panel on how Big Data and technology will shape the role of the CMO.
— The “behind-the-scenes” insights from Cannes Lions winners Nike, American Express and Chrysler.
— TED “Ideas Worth Spreading” and their relevance and impact for CMOs.

The Cannes Lions International Festival of Creativity is 60 years old this year — but this will be the first birthday of the CMO Accelerator.  Many more to come!

Categories: Business, Marketing

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