June 17, 2014
Ideals. We kicked off the morning with an introduction to the ideal tree with the Young Marketers this morning. James Hurman followed up with a presentation on originality in creativity. James pointed out, “we’re much more likely to persuade people with an original argument than an old argument.”
Lions Daily. There was an article about the Young Marketers Academy in Lions Daily today.
Agile Consumers. Samsung had a phenomenal presentation about the agile consumer. Today’s agile consumer is always connected, in-tune with technology, youthful, and defined by a majority world. These consumers are grounded by meaningful ideas, which makes brand purpose so important. This is a generation of mobile first, with 5 times as many smartphones in the world compared to computers. Yet only 43% of marketers have mobile in their communication plans. Do your plans include mobile? Samsung’s does. And their success comes from studying their consumers, allowing them to shape the brand story.
Grab a Heineken. After a rainy few days, the sun came back to Cannes today, which makes the Cannes Connect bar that much better. If you haven’t made it over to grab a Heineken and meet new people, you should. Take advantage of the incredible networking opportunity.
Golden Lions. The first of several awards ceremonies was tonight. Here are a few of my favorite winners: Speaking Exchange, Social Swipe, and Trojan Mailing — don’t worry UCLA Bruins, that last one has nothing to do with your rivals.
Friends. Kathleen and I spent the evening catching up with good friends over dinner and finished off the evening with a USA victory over Ghana in the World Cup!