January 29, 2015
Clorox’s 3rd annual iConnect event took place this week in San Francisco. AOL was a sponsor of the event and invited me (I am an AOL Board member) to join them. The summit was attended by Clorox marketers and partners with the goal to advance Clorox’s digital marketing capability. Presenters spoke about the digital economy, connecting with consumers, and utilizing social media to influence purchasing. They talked about data, content marketing, and everyone’s hot topic: video. They were all enlightening presentations, and I had the opportunity to give the closing keynote to end an inspiring day.
During my speech, I shared with the group where I see brand building going in the future. I took some lessons my team and I have learned from our clients and industry meetings and created my own “AHA!” on brand building. I encouraged the marketers to find and live up to their Ambitious purpose, to add an element of Humanity in everything they do, and to be Always connected with their consumers. I highlighted brands like Coca Cola, Beats Electronics, and NIVEA — all which are living up to their own version of AHA. You can read about the reaction to AHA and other speakers on Twitter.
The following evening, I had the opportunity to join the Clorox executives at a dinner to digest what we learned and how to apply it within their teams. I also addressed an important challenge I continue to see: why more leaders do not act with a sense of purpose. I talked about why purpose is so simple to talk about, but never easy to implement — and I gave them ways to start. It starts with linking every decision, every task to your purpose. It involves getting to know every team member, holding them accountable, and rewarding them for success. It means delegating work and giving yourself a happy work-life balance. Everything you do each day should be aligned with your purpose.
Here are a few photos from the week. Special thanks to Alex Shen for the photos!
Chip Bergh (CEO of Levi Strauss) and Diane Dietz (CMO of Safeway)
Speaking at iConnect
With the Clorox team at the executive dinner
Visiting AOL in SF