April 28, 2015
In 2010, Terry Savage, Phil Thomas and Steve Latham of the Cannes Lions International Festival of Creativity called me to discuss what more we could do for clients at the Festival. Since 2003, when I brought the first large client contingent to the Festival as P&G’s Global Marketing Officer, the Festival has attracted a huge number of clients. They come with their agencies seeking to raise their game in creativity, and to accelerate their business growth.
We decided in 2011 to pioneer a new offering at the Festival — a Young Marketers Academy. The core idea was to begin to prepare the next generation of brand leaders to embrace creativity and learn how to lead breakthrough ideas in the creative process. Over the past four years, we have filled the class with top talents from the best brands like Unilever, P&G, Heineken, Kraft, Adidas, Pepsico, VISA, IBM, and more.
We’re now entering our fifth year of the Cannes Young Marketers Academy, which is considered the most intensive development program in the marketing industry. The course runs during the Cannes Lions International Festival of Creativity, which begins June 21. I serve as Dean of the Academy, alongside Academy tutors Suzanne Tosolini and Serfi Altun. Suzanne spent 18 years at Procter & Gamble where she worked across multiple categories. She held a variety of roles ranging from Regional P&L to Global Brand Franchise leadership while based in various countries in Western and Eastern Europe as well as the US. She is currently a senior consultant at The Jim Stengel Company. Serfi spent 16 years at Procter & Gamble, working in Europe, Middle East, Africa and USA as Brand Building Integrated Communications Associate Director and Training Head. She is currently the Founder & Idea Master Chef at Idea Bakery where she passionately bakes ideas on cutting edge communications.
We’re looking for really talented, energetic, young leaders of the great brands of the world to join us this June. Our goal is to populate the room with 50 people from all over the world who are in their first or second job of their career at a client company. We’ll bring this top talent together in Cannes and rock their world. We’ll spend time getting to know each other, we’ll do exercises to break down walls and boost creativity to get beyond the veneer. We’ll have special, interactive sessions in a small classroom to enhance learning. The Festival is where the best global creative talent comes together to meet and find inspiration, and we curate the week to send these young marketing leaders to the seminars that are most important for them to experience. We’ll do walk-arounds, put learning to practice, and encourage knowledge sharing during the week.
This intensive week is a personal discovery journey shared with other young leaders in their profession. The themes of the week are based on what is most important for them to become better suited to lead. The academy is highly interactive, highly engaging, and highly practical. Each young marketer will leave with a specific personal plan for leadership, what areas they want to master, and specific ways to stay inspired. They will go home with a commitment to hold themselves and their company to a high standard in leadership and creativity.
We only have a few spots left in this year’s academy.
If you have an interest, please email Steve Latham: firstname.lastname@example.org