2017 ANA Masters of Marketing – Day 1

I’m in Orlando for the 2017 ANA Masters of Marketing for the next few days.

Bob Liodice, CEO of ANA, asks every speaker at the ANA to give the audience one piece of advice when they return to work on Monday.  Here is the advice from today’s speakers:


“Transform all you are doing to drive growth.” – Marc Pritchard, Chief Brand Officer, P&G

“Love what you do, love what you sell.” – Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase

“Evolve or perish,  step up, brands need to play a larger role than in the past.” – Tony Rogers, Chief Marketing Officer, Walmart

“A little less gut and a bit more more empirical evidence in our decision making.” – Uwe Ellinghaus, Chief Marketing Officer, Cadillac

“Talk less, listen more.” – Brian Beitler, Chief Marketing Officer, Lane Bryant

“Don’t buy sports jackets off the rack.” (joke — audience question on where Bob Liodice gets his sports jackets made, Bob said “off the rack.”) Pio Schunker, Global Head Integrated Marketing, Samsung Electronics

“Don’t waste a good crisis.” – Crane Kenney, President, Chicago Cubs


Follow along for more updates from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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