Archive for August, 2017

The Idea for My New Book

The inspiration for my new book, Unleashing the Innovators, came from my days as Global Marketing Officer at P&G. At that time, Google was a young, exciting company out in the Bay Area. I met Tim Armstrong (now CEO of Oath) when he was leading Google’s Americas Sales Operations. We realized we could learn a lot from each other’s cultures, so we decided to do an employee exchange. WSJ caught wind of it and put it on the cover.

Fast forward a few years, and I’ve realized this is still such an important topic. I decided to pitch the idea for a new book. Here’s what happened.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Legacy Companies Aren’t Stupid

Categories: Business, CMO Habits, Marketing, Speaking Events

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The Xperiel Story

I spent three years visiting VCs, startups, and big companies for my new book, Unleashing the Innovators: How Mature Companies Find New Life With Startups. The startup that intrigued me the most was Xperiel and its Co-Founder/CEO Alex Hertel. Here’s why:

Categories: Business, CMO Habits, Life Philosophy, Marketing

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The Playbook For Big Companies

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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