Archive for October, 2017

2017 ANA Masters of Marketing – Day 2

Each speaker at the ANA has been asked,”what’s the one thing you recommend the audience does when they return to work Monday?”  Here are the responses from Day 2:

 

“Be brave and embrace your brand strengths.” – Eric Baldwin, Executive Creative Director, Wieden + Kennedy

“Build sales overnight and brand overtime — you must do both.” – Kevin Hochman, Chief Marketing Officer, KFC

“Your brand must simply be embedded in your organization, everyone must know their role in bringing the brand to life in the hearts and minds of your consumers.” – Lilian Tomovich, Chief Experience Officer, MGM Resorts

“Your brand needs to be authentic to what you are, be the best you.” – Rand Harbert, Chief Marketing Officer, State Farm

“Decide to do something bold.” – Paul Gunning, CEO, DDB Chicago

“You can be a force for good in the world, be inspired to do that.” – Emily Callahan, Chief Marketing Officer, St. Jude Children’s Research Hospital

“Keep things human centered, all activity should emanate from that.” – Eric Reynolds, Chief Marketing Officer, Clorox

“It’s not about the stimulus, it’s about the response. And if you are not failing, you are not pushing the limits.” – Maurice Herrera,  Head of Marketing, Weight Watchers

“The marketing function is a revenue-driving function, get your confidence and kick some butt!” – Antonio Lucio, Global Chief Marketing & Communications Officer, HP Inc.

 

Check out my roundup of tweets, pictures, and quotes from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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2017 ANA Masters of Marketing – Day 1

I’m in Orlando for the 2017 ANA Masters of Marketing for the next few days.

Bob Liodice, CEO of ANA, asks every speaker at the ANA to give the audience one piece of advice when they return to work on Monday.  Here is the advice from today’s speakers:

 

“Transform all you are doing to drive growth.” – Marc Pritchard, Chief Brand Officer, P&G

“Love what you do, love what you sell.” – Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase

“Evolve or perish,  step up, brands need to play a larger role than in the past.” – Tony Rogers, Chief Marketing Officer, Walmart

“A little less gut and a bit more more empirical evidence in our decision making.” – Uwe Ellinghaus, Chief Marketing Officer, Cadillac

“Talk less, listen more.” – Brian Beitler, Chief Marketing Officer, Lane Bryant

“Don’t buy sports jackets off the rack.” (joke — audience question on where Bob Liodice gets his sports jackets made, Bob said “off the rack.”) Pio Schunker, Global Head Integrated Marketing, Samsung Electronics

“Don’t waste a good crisis.” – Crane Kenney, President, Chicago Cubs

 

Follow along for more updates from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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