Articles and Essays
Ideals: The New Engine of Business Growth
Read how Jim Stengel, with the help of Millward Brown Optimor, proved that the most successful brands in the world are built around ideals.
Keynote Address From ANA 2008 Annual Conference
Read a synopsis of Jim Stengel's Keynote Address at the ANA Annual Conference, "Five Lessons in Marketing, in Branding, in Life."
An Academic Collaboration
Discover how Jim Stengel plans to rethink business, branding and life — through relationships with leading academic institutions.
Catalyzing Conscious Capitalism®
Capturing my thoughts on the Catalyzing Conscious Capitalism seminar in Austin, Texas, including the four themes that seemed to run throughout the event.
Global Brand Forum Q&A
Jim Stengel sat down with Joji George, business and marketing director at Global Brand Forum in Singapore, to answer a few questions about P&G, branding and marketing.
University of Cincinnati M.B.A. Marketing Presentation
Jim Stengel spoke to M.B.A. students on the topic of "Marketing for Managers" during a partnership with UC M.B.A. Professor Chris Allen.
EffectiveBrands® PDF
Read about the different perspectives of three former CMOs regarding the must-have skills for building a great marketing organization.
The Burning Question Seminar at Cannes Lions 2010
After months of collecting questions from marketers, Jim Stengel and Bob Gilbreath arrived at one burning question.
Jim Stengel is the former global marketing officer of Procter & Gamble and currently serves as the president and CEO of The Jim Stengel Company. The mission of The Jim Stengel Company is to inspire global leaders to rethink their businesses to achieve higher performance.
Meet Jim Stengel
