July 12, 2017
July 12, 2017
May 12, 2017
— Jon Iwata (@coastw) May 11, 2017
I was so thrilled to be inducted into the Marketing Hall of Fame on May 11 alongside my colleagues and friends Jon Iwata of IBM, Gary Briggs of Facebook, and Professor Jerry Wynd from The Wharton School at University of Pennsylvania.
Each of us gave a short TED-style talk on what we had learned in our career, and how we see the future of marketing evolving.
I shared seven lessons that I happened to learn on my way to the Hall of Fame.
1. Spend your life with a person/people you love and trust. I met Warren Buffet a few years ago, and he said the most important decision in your life is who you spend it with. Nothing is even close. I could not agree more.
2. Run your life and business with purpose. I believe in this so much I wrote a book on it. I have found it is the best way to grow a lasting business and organization. I have also learned it is very helpful to develop a behavioral framework with your team on what it means to lead with purpose; that makes it sustainable.
3. Get out more. I wish I had done this even more in my career. Leaders need to be focusing more on the future, what is around the corner. One of the best things I did at P&G was to get out and visit Google when they were a startup—it resulted in an employee exchange that the Wall Street Journal found so significant they put it on their front page.
4. Move fast, be decisive. Have you ever said that you made a decision too quickly? Or too slowly? I bet more the latter. I have just completed a 2.5 year project researching how startups can help legacy companies renew themselves—making faster decisions is at the top of the list.
5. Live with health, joy and resilience. These three things are the key to a happy life. And they are all in our control. One thing I like to do is yoga on the beach—what is your favorite healthy, joyful activity?
6. Have great bosses. I have been fortunate to have many. One of my best was Herbert Schmitz at P&G. He gave me big goals and then encouraged me to move fast and not be afraid to fail.
7. Be a great boss. This is also within our control, and there is nothing higher leverage than this.
My favorite memento from my long career at P&G was a book my team made for me when I was Global Marketing Officer. They did it for my 50th birthday, and it was a collection of meaningful—and humorous—memories, pictures, and principles. If your team made you a book, what would be in it? What would you like in it?
Thank you to the AMA New York for this incredible honor. Congratulations to Jon, Gary, and Jerry.
A special thank you to my P&G colleagues who surprised me at the event. And thank you to Tim Armstrong and Aol for sponsoring the dinner and being there to support me.
April 17, 2017
March 6, 2017
I had an awesome morning in Chicago with the Bulls organization in their Advocate Training Center. We talked brand purpose, marveled at the championship trophies, and got in a few dunks. All around great day. Thanks for having me, Chicago Bulls!
February 6, 2017
January 25, 2017
It has been an inspiring few days at the Deloitte Next Generation CMO Academy. The CMO Academy was hosted on the beautiful campus of Deloitte University in Westlake, Texas.
It was a perfect setting for learning (check out the picture of the campus) with an incredible agenda. The academy was quite an experience – designed to help these bright next generation CMOs become better leaders. The Deloitte team is filled with smart, fun people who are very generous with their time and expertise. But, I must say, the 5:30 a.m. kick-boxing class was a bit challenging!
The title of my talk was Got Courage? The Essential Ingredient for an Evolved CMO. I spoke to the CMOs about why courage is so important now, and had them take a leadership self-assessment. Here are three elements we focused on during the session:
- Do you actively learn from outside influencers, other companies, startups to challenge your culture, how you work?
- Do you recruit leaders who challenge convention, have a track record of courageous behavior?
- Are you genuinely interested/passionate about the end user/consumer? Do you think of her when you make decisions?
At the end of the session, six teams had to summarize their learning in a song – with help from a professional musician. I was asked to help judge – it was great and hilarious! We picked the “Grey is the new Black” as the winners – they did a hip-hop song about how we live in a world of ambiguity and we need courage!
I also had the opportunity to sit in on a few sessions. I loved the thought leadership session on How Brands Can Catalyze Movements.
Thank you Deloitte for another wonderful experience!
Check out some tweets from the event below:
— Jim Stengel (@JimStengel) January 25, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 25, 2017
— Diana O’Brien (@DianaMOBrien) January 23, 2017
— Ashley Davenport (@actuallyash1ey) January 23, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 23, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 23, 2017
January 23, 2017
Our team took a look back at the best Super Bowl ads in history. Here are Suzanne Tosolini‘s two favorite spots:
The Super Bowl is a brand’s opportunity to do what TV does best – tell a story. TV allows brands to tell that story using the dramatic devices of film to make it engaging, distinctive, and memorable. Great film means great production. These two brand stories are my Super Bowl favorites:
VW “Darth Vader”
Old Spice “The Man Your Man Could Smell Like”
Every time I watch these ads, I notice something new. They each touch me emotionally in very different ways. The two spots use very different dramatic devices, but both are among the very best Super Bowl ads of all time.
Do you agree with Suzanne’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.
January 20, 2017
Our team took a look back at the best Super Bowl ads in history. Here are Selina Yoon‘s top picks:
Coca Cola’s “Hey Kid, Catch!” – After a tough game, Mean Joe Greene is given a Coke by a child who looks up to him. It communicated so much: have a Coke and everything will be okay. Mean Joe was portrayed as a nice, relatable guy. This was so effective for the Coke brand. It moved people’s hearts and their love of brand got bigger.
Snicker’s “You’re Not You When You’re Hungry – Betty White” – This ad communicates how Snicker’s delivers on satisfying your hunger in a humorous, relevant way to the Super Bowl audience. I loved it.
Budweiser is a perennial favorite of mine. I think we are conditioned to look for what Budweiser will do each year for the Big Game. So many popular phrases have come out of Budweiser Superbowl spots and that is powerful. (“Wassup!”) Budweiser = football culture = American culture
Apple’s “1984” – It was such a memorable 60 seconds that told a powerful story of revolution in technology. Apple history cannot be told without this iconic ad that led to a break-through for the brand. And the ad worked — I bought a Macintosh shortly after it was launched!
Do you agree with Selina’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.