The Brand Campaign I Wish I Worked On

Categories: Business, CMO Habits, Marketing

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Advice I’d Give My 25 Year-old Self

Categories: Business, Life Philosophy, Marketing

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How Do You Change the Mindset of an Organization to Be More Creative?

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#AskJim – Visiting Cannes Lions Headquarters

I visited Cannes Lions headquarters in London and sat down to answer your questions. Check it out:

Categories: Business, CMO Habits, Life Philosophy, Marketing

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The Path From CMO to CEO

“CMOs can set themselves apart as the one person in the C-suite who best understands what customers want and can use that expertise to drive growth.” – Jeff Jones

I interviewed Jeff Jones, CEO of H&R Block for an event at Deloitte University for rising marketing leaders. Click here for the recap.

 

 

Categories: Business, CMO Habits, Marketing, Speaking Events

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4 Lessons for Brands from the Super Bowl LII Ads

Super Bowl LII did not disappoint in terms of providing us with celebrity-filled, big spend productions ranging from the weird and wacky to the hilarious. However, it did disappoint in more cases than it should. In this expensive media venue, brands should be pulling these aspects together in a way that both engages and sells a brand, or at least connects us to the brand more deeply.

Click here to read about the four lessons from Jim, Samantha Avivi, and Suzanne Tosolini.

Categories: Business, CMO Habits, Life Philosophy, Marketing

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5 Lessons from the Super Bowl Teaser Ads

As Brands look to extend their Super Bowl advertising investment, we are seeing more and more teasers. Many of them are using principles to what makes for best communication practices. Click here to read about the principles Samantha Avivi and Jim found.

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How Big Brands Can Win Versus Story-rich Craft Brands

Photo: iStock

We get asked all the time, “how do we compete with this new breed of competitors?”

Here’s what we have learned, our playbook for big brands:
https://www.linkedin.com/pulse/how-big-brands-can-win-versus-story-rich-craft-jim-stengel/

 

Categories: Business, CMO Habits, Marketing

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Leading Edge Webcast December 12

I will be on Salesforce’s Leading Edge webcast on December 12 at 11 AM PST. You can register to join here.

 

Categories: Business, CMO Habits, Speaking Events

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2017 ANA Masters of Marketing – Day 2

Each speaker at the ANA has been asked,”what’s the one thing you recommend the audience does when they return to work Monday?”  Here are the responses from Day 2:

 

“Be brave and embrace your brand strengths.” – Eric Baldwin, Executive Creative Director, Wieden + Kennedy

“Build sales overnight and brand overtime — you must do both.” – Kevin Hochman, Chief Marketing Officer, KFC

“Your brand must simply be embedded in your organization, everyone must know their role in bringing the brand to life in the hearts and minds of your consumers.” – Lilian Tomovich, Chief Experience Officer, MGM Resorts

“Your brand needs to be authentic to what you are, be the best you.” – Rand Harbert, Chief Marketing Officer, State Farm

“Decide to do something bold.” – Paul Gunning, CEO, DDB Chicago

“You can be a force for good in the world, be inspired to do that.” – Emily Callahan, Chief Marketing Officer, St. Jude Children’s Research Hospital

“Keep things human centered, all activity should emanate from that.” – Eric Reynolds, Chief Marketing Officer, Clorox

“It’s not about the stimulus, it’s about the response. And if you are not failing, you are not pushing the limits.” – Maurice Herrera,  Head of Marketing, Weight Watchers

“The marketing function is a revenue-driving function, get your confidence and kick some butt!” – Antonio Lucio, Global Chief Marketing & Communications Officer, HP Inc.

 

Check out my roundup of tweets, pictures, and quotes from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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