April 17, 2017
March 6, 2017
I had an awesome morning in Chicago with the Bulls organization in their Advocate Training Center. We talked brand purpose, marveled at the championship trophies, and got in a few dunks. All around great day. Thanks for having me, Chicago Bulls!
February 6, 2017
January 25, 2017
It has been an inspiring few days at the Deloitte Next Generation CMO Academy. The CMO Academy was hosted on the beautiful campus of Deloitte University in Westlake, Texas.
It was a perfect setting for learning (check out the picture of the campus) with an incredible agenda. The academy was quite an experience – designed to help these bright next generation CMOs become better leaders. The Deloitte team is filled with smart, fun people who are very generous with their time and expertise. But, I must say, the 5:30 a.m. kick-boxing class was a bit challenging!
The title of my talk was Got Courage? The Essential Ingredient for an Evolved CMO. I spoke to the CMOs about why courage is so important now, and had them take a leadership self-assessment. Here are three elements we focused on during the session:
- Do you actively learn from outside influencers, other companies, startups to challenge your culture, how you work?
- Do you recruit leaders who challenge convention, have a track record of courageous behavior?
- Are you genuinely interested/passionate about the end user/consumer? Do you think of her when you make decisions?
At the end of the session, six teams had to summarize their learning in a song – with help from a professional musician. I was asked to help judge – it was great and hilarious! We picked the “Grey is the new Black” as the winners – they did a hip-hop song about how we live in a world of ambiguity and we need courage!
I also had the opportunity to sit in on a few sessions. I loved the thought leadership session on How Brands Can Catalyze Movements.
Thank you Deloitte for another wonderful experience!
Check out some tweets from the event below:
— Jim Stengel (@JimStengel) January 25, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 25, 2017
— Diana O’Brien (@DianaMOBrien) January 23, 2017
— Ashley Davenport (@actuallyash1ey) January 23, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 23, 2017
— Deloitte Digital US (@DeloitteDIGI_US) January 23, 2017
January 23, 2017
Our team took a look back at the best Super Bowl ads in history. Here are Suzanne Tosolini‘s two favorite spots:
The Super Bowl is a brand’s opportunity to do what TV does best – tell a story. TV allows brands to tell that story using the dramatic devices of film to make it engaging, distinctive, and memorable. Great film means great production. These two brand stories are my Super Bowl favorites:
VW “Darth Vader”
Old Spice “The Man Your Man Could Smell Like”
Every time I watch these ads, I notice something new. They each touch me emotionally in very different ways. The two spots use very different dramatic devices, but both are among the very best Super Bowl ads of all time.
Do you agree with Suzanne’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.
January 20, 2017
Our team took a look back at the best Super Bowl ads in history. Here are Selina Yoon‘s top picks:
Coca Cola’s “Hey Kid, Catch!” – After a tough game, Mean Joe Greene is given a Coke by a child who looks up to him. It communicated so much: have a Coke and everything will be okay. Mean Joe was portrayed as a nice, relatable guy. This was so effective for the Coke brand. It moved people’s hearts and their love of brand got bigger.
Snicker’s “You’re Not You When You’re Hungry – Betty White” – This ad communicates how Snicker’s delivers on satisfying your hunger in a humorous, relevant way to the Super Bowl audience. I loved it.
Budweiser is a perennial favorite of mine. I think we are conditioned to look for what Budweiser will do each year for the Big Game. So many popular phrases have come out of Budweiser Superbowl spots and that is powerful. (“Wassup!”) Budweiser = football culture = American culture
Apple’s “1984” – It was such a memorable 60 seconds that told a powerful story of revolution in technology. Apple history cannot be told without this iconic ad that led to a break-through for the brand. And the ad worked — I bought a Macintosh shortly after it was launched!
Do you agree with Selina’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.
January 19, 2017
Our team took a look back at the best Super Bowl ads in history. Here are Matt Carcieri‘s two favorite spots:
It’s old school, but whenever I think of Super Bowl advertising, I think of Monster.com “When I Grow Up.” With fantastic drama, it generated a felt need like never before. That night as they got in bed, every employee in America was contemplating whether they should look for a better job.
More recently, Google’s Parisian Love left a mark on my heart. With incredible storytelling, it humanized a commodity for me. In a fundamental way, it made me think of the brand differently: as an ally vs. a utility.
Do you agree with Matt’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.
January 10, 2017
We’re gearing up for Super Bowl LI on February 5. We’re curating the latest news on all of the Super Bowl advertisers in our Super Bowl Flipboard Magazine. Check it out here:
And join us on Twitter for the big game as we break down the best and worst ads of 2017.
December 27, 2016
Fortune Magazine just released its list of Breakthrough Brands for 2017. Topping the list were Airbnb, Instagram, and Slack. Check out the feature here.
As part of the Breakthrough Brands cover story, I sat down with Fortune to talk about How To Build a Breakthrough Brand. Check out that Q&A here.
October 24, 2016