Fortune’s Breakthrough Brands 2017

Fortune Magazine just released its list of Breakthrough Brands for 2017. Topping the list were Airbnb, Instagram, and Slack. Check out the feature here.

 

As part of the Breakthrough Brands cover story, I sat down with Fortune to talk about How To Build a Breakthrough Brand. Check out that Q&A here.

 

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2016 ANA Masters of Marketing

I attended the 2016 ANA Masters of Marketing conference in Orlando, FL last week. Check out the round-up here. fullsizerender

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How Purpose Drives Growth

I spoke to the Ogilvy team in Cannes about purpose, my new book, and the Glass Lion Award.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Running a Business on Purpose

We teamed up with Epipheo, a fellow Cincinnati company, to explain in a creative way the often perplexing relationship between business and purpose and how it affects companies experiencing remarkable growth.

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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Simon Business School University of Rochester

I sat down with Simon Business School Dean Andrew Ainslie to talk about my career choices, leading the transformed marketing strategy for Pampers, and other key brand insights.

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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SXSW 2016

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Follow along here for my biggest takeaways during SXSW 2016.

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in/PACT Play Your Part

I spoke at the Super Bowl 50: Purpose and Power of Sports Symposium hosted by in/PACT.
Here is the video of my keynote in San Francisco before the big game.

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Cause Marketing Forum Webinar

I sat down with David Hessekiel of Cause Marketing Forum for a webinar last week. We talked about how to leverage ideals to power profit and purpose. You can watch the webinar here:

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Super Bowl Ads: Rocket Mortgage

There’s been a bit of an uproar about Rocket Mortgage following its bold ad in Sunday’s big game. But I think the critics are missing the point. This isn’t the app that’s going to take us back to The Great Recession. It’s a breakthrough product that the Real Estate industry desperately needs.

Rocket Mortgage’s ad was my favorite in this year’s Super Bowl. It wasn’t just the spot itself that struck me, but the entire story. It was a huge idea that Rocket Mortgage executed brilliantly. As I watched the ad, I was introduced to a different approach to the mortgage industry. A purposeful approach to help America thrive and grow.

It was a provocative ad. It said that the process of buying a home is so outdated – last century outdated. And Rocket Mortgage is innovating in that space. In a world where people are buying anything from music to cars instantly on their phones, there is no reason why buying a home should take weeks – even months – and require stacks of paperwork. Rocket Mortgage isn’t taking away the standards to qualify someone to get a mortgage – it is simply taking away the pain. It has made the process simple and easy. The idea is brilliant. The positioning is smart. And next time I need to refinance my home, I’ll consider Rocket Mortgage.

Kudos to you, Rocket Mortgage.

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Play Your Part at Super Bowl 50

Prince Ea talks Play Your Part and SB50 with Jim Stengel.

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