We teamed up with Epipheo, a fellow Cincinnati company, to explain in a creative way the often perplexing relationship between business and purpose and how it affects companies experiencing remarkable growth.
There’s been a bit of an uproar about Rocket Mortgage following its bold ad in Sunday’s big game. But I think the critics are missing the point. This isn’t the app that’s going to take us back to The Great Recession. It’s a breakthrough product that the Real Estate industry desperately needs.
Rocket Mortgage’s ad was my favorite in this year’s Super Bowl. It wasn’t just the spot itself that struck me, but the entire story. It was a huge idea that Rocket Mortgage executed brilliantly. As I watched the ad, I was introduced to a different approach to the mortgage industry. A purposeful approach to help America thrive and grow.
It was a provocative ad. It said that the process of buying a home is so outdated – last century outdated. And Rocket Mortgage is innovating in that space. In a world where people are buying anything from music to cars instantly on their phones, there is no reason why buying a home should take weeks – even months – and require stacks of paperwork. Rocket Mortgage isn’t taking away the standards to qualify someone to get a mortgage – it is simply taking away the pain. It has made the process simple and easy. The idea is brilliant. The positioning is smart. And next time I need to refinance my home, I’ll consider Rocket Mortgage.