Archive for Business Category

Unleashing the Innovators

My new book, Unleashing the Innovators: How Mature Companies Find New Life With Startups, launches September 5, 2017.

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You can pre-order from any of these retailers:

Categories: Business, CMO Habits, Marketing

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A Day With The Chicago Bulls

I had an awesome morning in Chicago with the Bulls organization in their Advocate Training Center. We talked brand purpose, marveled at the championship trophies, and got in a few dunks. All around great day. Thanks for having me, Chicago Bulls!

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Categories: Business, CMO Habits, Marketing, Speaking Events, Uncategorized

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Super Bowl Roundup

Thanks to everyone who joined us on Twitter and Facebook last night to discuss the great (and not-so-great) ads during the big game. In case you missed it, here are a few highlights:

 

 

 

 

 

Categories: Business, CMO Habits, Marketing, Speaking Events

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Deloitte Next Generation CMO Academy

It has been an inspiring few days at the Deloitte Next Generation CMO Academy. The CMO Academy was hosted on the beautiful campus of Deloitte University in Westlake, Texas.

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It was a perfect setting for learning (check out the picture of the campus) with an incredible agenda. The academy was quite an experience – designed to help these bright next generation CMOs become better leaders. The Deloitte team is filled with smart, fun people who are very generous with their time and expertise. But, I must say, the 5:30 a.m. kick-boxing class was a bit challenging!

The title of my talk was Got Courage?  The Essential Ingredient for an Evolved CMO.  I spoke to the CMOs about why courage is so important now, and had them take a leadership self-assessment. Here are three elements we focused on during the session:

  • Do you actively learn from outside influencers, other companies, startups to challenge your culture, how you work?
  • Do you recruit leaders who challenge convention, have a track record of courageous behavior?
  • Are you genuinely interested/passionate about the end user/consumer?  Do you think of her when you make decisions?

At the end of the session, six teams had to summarize their learning in a song – with help from a professional musician. I was asked to help judge – it was great and hilarious! We picked the “Grey is the new Black” as the winners – they did a hip-hop song about how we live in a world of ambiguity and we need courage!

I also had the opportunity to sit in on a few sessions. I loved the thought leadership session on How Brands Can Catalyze Movements.

Thank you Deloitte for another wonderful experience!

Check out some tweets from the event below:

 

 

 

 

 

 

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events, Uncategorized

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Our Favorite Super Bowl Ads: Selina Yoon

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Our team took a look back at the best Super Bowl ads in history. Here are Selina Yoon‘s top picks:

 

 

 

Coca Cola’s “Hey Kid, Catch!” – After a tough game, Mean Joe Greene is given a Coke by a child who looks up to him. It communicated so much: have a Coke and everything will be okay. Mean Joe was portrayed as a nice, relatable guy. This was so effective for the Coke brand. It moved people’s hearts and their love of brand got bigger.

Snicker’s “You’re Not You When You’re Hungry – Betty White”  – This ad communicates how Snicker’s delivers on satisfying your hunger in a humorous, relevant way to the Super Bowl audience. I loved it.

Budweiser is a perennial favorite of mine. I think we are conditioned to look for what Budweiser will do each year for the Big Game. So many popular phrases have come out of Budweiser Superbowl spots and that is powerful. (“Wassup!”) Budweiser = football culture = American culture

Apple’s “1984” – It was such a memorable 60 seconds that told a powerful story of revolution in technology. Apple history cannot be told without this iconic ad that led to a break-through for the brand. And the ad worked — I bought a Macintosh shortly after it was launched!

Do you agree with Selina’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.

Check out Suzanne Tosolini’s picks here. And Matt Carcieri’s favorites here.

Categories: Business, CMO Habits, Marketing, Uncategorized

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Our Favorite Super Bowl Ads: Matt Carcieri

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Our team took a look back at the best Super Bowl ads in history. Here are Matt Carcieri‘s two favorite spots:

 

 

 

It’s old school, but whenever I think of Super Bowl advertising, I think of Monster.com “When I Grow Up.” With fantastic drama, it generated a felt need like never before. That night as they got in bed, every employee in America was contemplating whether they should look for a better job.

 

 

More recently, Google’s Parisian Love left a mark on my heart. With incredible storytelling, it humanized a commodity for me. In a fundamental way, it made me think of the brand differently: as an ally vs. a utility.

 

 

Do you agree with Matt’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.

 Check out Suzanne Tosolini’s picks here. And Selina Yoon’s favorites here.

Categories: Business, CMO Habits, Marketing

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Super Bowl LI

We’re gearing up for Super Bowl LI on February 5. We’re curating the latest news on all of the Super Bowl advertisers in our Super Bowl Flipboard Magazine. Check it out here:

 
View my Flipboard Magazine.

 

And join us on Twitter for the big game as we break down the best and worst ads of 2017.

 

Categories: Business, CMO Habits, Marketing, Speaking Events

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2016 ANA Masters of Marketing

I attended the 2016 ANA Masters of Marketing conference in Orlando, FL last week. Check out the round-up here. fullsizerender

Categories: Business, CMO Habits, Marketing

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How Purpose Drives Growth

I spoke to the Ogilvy team in Cannes about purpose, my new book, and the Glass Lion Award.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Running a Business on Purpose

We teamed up with Epipheo, a fellow Cincinnati company, to explain in a creative way the often perplexing relationship between business and purpose and how it affects companies experiencing remarkable growth.

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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