Archive for Marketing Category

2017 ANA Masters of Marketing – Day 2

Each speaker at the ANA has been asked,”what’s the one thing you recommend the audience does when they return to work Monday?”  Here are the responses from Day 2:

 

“Be brave and embrace your brand strengths.” – Eric Baldwin, Executive Creative Director, Wieden + Kennedy

“Build sales overnight and brand overtime — you must do both.” – Kevin Hochman, Chief Marketing Officer, KFC

“Your brand must simply be embedded in your organization, everyone must know their role in bringing the brand to life in the hearts and minds of your consumers.” – Lilian Tomovich, Chief Experience Officer, MGM Resorts

“Your brand needs to be authentic to what you are, be the best you.” – Rand Harbert, Chief Marketing Officer, State Farm

“Decide to do something bold.” – Paul Gunning, CEO, DDB Chicago

“You can be a force for good in the world, be inspired to do that.” – Emily Callahan, Chief Marketing Officer, St. Jude Children’s Research Hospital

“Keep things human centered, all activity should emanate from that.” – Eric Reynolds, Chief Marketing Officer, Clorox

“It’s not about the stimulus, it’s about the response. And if you are not failing, you are not pushing the limits.” – Maurice Herrera,  Head of Marketing, Weight Watchers

“The marketing function is a revenue-driving function, get your confidence and kick some butt!” – Antonio Lucio, Global Chief Marketing & Communications Officer, HP Inc.

 

Check out my roundup of tweets, pictures, and quotes from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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2017 ANA Masters of Marketing – Day 1

I’m in Orlando for the 2017 ANA Masters of Marketing for the next few days.

Bob Liodice, CEO of ANA, asks every speaker at the ANA to give the audience one piece of advice when they return to work on Monday.  Here is the advice from today’s speakers:

 

“Transform all you are doing to drive growth.” – Marc Pritchard, Chief Brand Officer, P&G

“Love what you do, love what you sell.” – Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase

“Evolve or perish,  step up, brands need to play a larger role than in the past.” – Tony Rogers, Chief Marketing Officer, Walmart

“A little less gut and a bit more more empirical evidence in our decision making.” – Uwe Ellinghaus, Chief Marketing Officer, Cadillac

“Talk less, listen more.” – Brian Beitler, Chief Marketing Officer, Lane Bryant

“Don’t buy sports jackets off the rack.” (joke — audience question on where Bob Liodice gets his sports jackets made, Bob said “off the rack.”) Pio Schunker, Global Head Integrated Marketing, Samsung Electronics

“Don’t waste a good crisis.” – Crane Kenney, President, Chicago Cubs

 

Follow along for more updates from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Facebook Live with Beth Comstock

Yesterday, I joined Beth Comstock, vice chair of GE, for a fireside chat about my new book, Unleashing the Innovators. Check out the video below.

Fireside Chat with Beth Comstock & Jim Stengel

Thanks for joining my Facebook Live with Jim Stengel to discuss his recently released book, “Unleashing the Innovators: How Mature Companies Find New Life with Startups.”

Posted by Beth Comstock on Tuesday, September 26, 2017

 

 

 

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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Unleashing the Innovators: How to Avoid Self-Destruction

“A company designed for the 20th century is doomed for failure in the 21st.” – David Rose

Learn more about my new book, Unleashing the Innovators here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Publication Day!

September 5 is finally here — my new book, Unleashing the Innovators is out on bookshelves.

You can order a copy at any of these retailers:

Categories: Business, CMO Habits, Marketing

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The Idea for My New Book

The inspiration for my new book, Unleashing the Innovators, came from my days as Global Marketing Officer at P&G. At that time, Google was a young, exciting company out in the Bay Area. I met Tim Armstrong (now CEO of Oath) when he was leading Google’s Americas Sales Operations. We realized we could learn a lot from each other’s cultures, so we decided to do an employee exchange. WSJ caught wind of it and put it on the cover.

Fast forward a few years, and I’ve realized this is still such an important topic. I decided to pitch the idea for a new book. Here’s what happened.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Legacy Companies Aren’t Stupid

Categories: Business, CMO Habits, Marketing, Speaking Events

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The Xperiel Story

I spent three years visiting VCs, startups, and big companies for my new book, Unleashing the Innovators: How Mature Companies Find New Life With Startups. The startup that intrigued me the most was Xperiel and its Co-Founder/CEO Alex Hertel. Here’s why:

Categories: Business, CMO Habits, Life Philosophy, Marketing

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The Playbook For Big Companies

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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You’re Back From Cannes – Now What?

Categories: Business, CMO Habits, Marketing, Speaking Events

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