Archive for Speaking Events Category

A Day With The Chicago Bulls

I had an awesome morning in Chicago with the Bulls organization in their Advocate Training Center. We talked brand purpose, marveled at the championship trophies, and got in a few dunks. All around great day. Thanks for having me, Chicago Bulls!

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Categories: Business, CMO Habits, Marketing, Speaking Events, Uncategorized

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Super Bowl Roundup

Thanks to everyone who joined us on Twitter and Facebook last night to discuss the great (and not-so-great) ads during the big game. In case you missed it, here are a few highlights:

 

 

 

 

 

Categories: Business, CMO Habits, Marketing, Speaking Events

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Deloitte Next Generation CMO Academy

It has been an inspiring few days at the Deloitte Next Generation CMO Academy. The CMO Academy was hosted on the beautiful campus of Deloitte University in Westlake, Texas.

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It was a perfect setting for learning (check out the picture of the campus) with an incredible agenda. The academy was quite an experience – designed to help these bright next generation CMOs become better leaders. The Deloitte team is filled with smart, fun people who are very generous with their time and expertise. But, I must say, the 5:30 a.m. kick-boxing class was a bit challenging!

The title of my talk was Got Courage?  The Essential Ingredient for an Evolved CMO.  I spoke to the CMOs about why courage is so important now, and had them take a leadership self-assessment. Here are three elements we focused on during the session:

  • Do you actively learn from outside influencers, other companies, startups to challenge your culture, how you work?
  • Do you recruit leaders who challenge convention, have a track record of courageous behavior?
  • Are you genuinely interested/passionate about the end user/consumer?  Do you think of her when you make decisions?

At the end of the session, six teams had to summarize their learning in a song – with help from a professional musician. I was asked to help judge – it was great and hilarious! We picked the “Grey is the new Black” as the winners – they did a hip-hop song about how we live in a world of ambiguity and we need courage!

I also had the opportunity to sit in on a few sessions. I loved the thought leadership session on How Brands Can Catalyze Movements.

Thank you Deloitte for another wonderful experience!

Check out some tweets from the event below:

 

 

 

 

 

 

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events, Uncategorized

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Super Bowl LI

We’re gearing up for Super Bowl LI on February 5. We’re curating the latest news on all of the Super Bowl advertisers in our Super Bowl Flipboard Magazine. Check it out here:

 
View my Flipboard Magazine.

 

And join us on Twitter for the big game as we break down the best and worst ads of 2017.

 

Categories: Business, CMO Habits, Marketing, Speaking Events

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How Purpose Drives Growth

I spoke to the Ogilvy team in Cannes about purpose, my new book, and the Glass Lion Award.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Running a Business on Purpose

We teamed up with Epipheo, a fellow Cincinnati company, to explain in a creative way the often perplexing relationship between business and purpose and how it affects companies experiencing remarkable growth.

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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Simon Business School University of Rochester

I sat down with Simon Business School Dean Andrew Ainslie to talk about my career choices, leading the transformed marketing strategy for Pampers, and other key brand insights.

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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Play Your Part at Super Bowl 50

Prince Ea talks Play Your Part and SB50 with Jim Stengel.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Advertising Week 2015

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Click here to see some of my favorite moments from this year’s Advertising Week.

Categories: Business, CMO Habits, Marketing, Speaking Events

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3 Things a Founder Should Prioritize When Founding A Startup

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Earlier this week, I spent an evening with about 20 young entrepreneurs who are aspiring to build great companies.  They are members of the current class of The Brandery, a top 15 ranked tech accelerator in Cincinnati. The Brandery is located in the heart of Over-the-Rhine, an urban community going through a major rejuvenation. If that isn’t inspiring enough, the class can step outside and see the tall office buildings that are the result of great entrepreneurs of yesteryear: William Procter and James Gamble, Barney Kroger, and Rowland Hussey Macy.

After a 25-year career building the great brands of Procter & Gamble. I left the coveted position of P&G’s Global Marketing Officer to found my own startup. I learned a lot as a founder, and learned even more over the last seven years working with startups.  Many of those challenges and learnings came up in our discussion at The Brandery. Here are the three most important lessons I’ve learned and that I shared with the group:

  1. Startups tend to think about marketing later than they should. Founders spend so much time fine-tuning business plans for investors and often forget about the fundamentals of a brand – What is your purpose? What is your promise to consumers? What are your key points of difference? What is your communication strategy? What is your visual identity?  Every brand — b-to-b and b-to-c — should aspire to elicit an emotion from its customers.  Emotion motivates purchase. That is well documented in multiple research studies.  Think about… the warm feeling you have when you see a Starbucks cup filled with pumpkin spice, the energy and drive you experience when you put on a new pair of Nike shoes, the delight you feel when sending a witty snap on Snapchat.  Those are all feelings that drive affinity and sales.  Key lesson:  Your brand is as important as your product. Take the time to build a brand with a fabulous customer experience.
  2. Culture is your ultimate competitive advantage.   Your job as a founder is to create —and act upon— the North Star of your company. You do that through the team you build and the culture you create. A single employee can make or break you. Spend time on recruiting, take part in interviews, do your due diligence as you scale and build your teams. A bad hire is like a cancer. You should have no tolerance for employees who aren’t fully on board with your values.  As Silicon Valley venture capitalist Ron Conway says, “culture is the greatest legacy a founder can leave.” Ask yourself: What kind of legacy do I want to leave?
  3. Have a relentless focus on your product or service. Never be complacent; always be pushing for a better product. Until we sold the company to Verizon, I was on the Board of Directors of Aol with Rick Dalzell, the former CIO of Amazon. Rick had the highest of standards for the company’s products and services.  His version of success was traffic and experimentation —  he was always concerned about the number of hits to the website and the quality of the engineers building the products. Bottom line: Every situation is an opportunity to improve your product or service.

As you put together your to-do list each day, think about how those tasks fit into the big picture. Are you spending time on the fundamentals of building a great brand? Are you creating a vision and culture that will guide your company in years to come? Do you have a relentless focus on your product or service?

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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