It has been an inspiring few days at the Deloitte Next Generation CMO Academy. The CMO Academy was hosted on the beautiful campus of Deloitte University in Westlake, Texas.
It was a perfect setting for learning (check out the picture of the campus) with an incredible agenda. The academy was quite an experience – designed to help these bright next generation CMOs become better leaders. The Deloitte team is filled with smart, fun people who are very generous with their time and expertise. But, I must say, the 5:30 a.m. kick-boxing class was a bit challenging!
The title of my talk was Got Courage? The Essential Ingredient for an Evolved CMO. I spoke to the CMOs about why courage is so important now, and had them take a leadership self-assessment. Here are three elements we focused on during the session:
- Do you actively learn from outside influencers, other companies, startups to challenge your culture, how you work?
- Do you recruit leaders who challenge convention, have a track record of courageous behavior?
- Are you genuinely interested/passionate about the end user/consumer? Do you think of her when you make decisions?
At the end of the session, six teams had to summarize their learning in a song – with help from a professional musician. I was asked to help judge – it was great and hilarious! We picked the “Grey is the new Black” as the winners – they did a hip-hop song about how we live in a world of ambiguity and we need courage!
I also had the opportunity to sit in on a few sessions. I loved the thought leadership session on How Brands Can Catalyze Movements.
Thank you Deloitte for another wonderful experience!
Check out some tweets from the event below: