Archive for Speaking Events Category

2017 ANA Masters of Marketing – Day 2

Each speaker at the ANA has been asked,”what’s the one thing you recommend the audience does when they return to work Monday?”  Here are the responses from Day 2:

 

“Be brave and embrace your brand strengths.” – Eric Baldwin, Executive Creative Director, Wieden + Kennedy

“Build sales overnight and brand overtime — you must do both.” – Kevin Hochman, Chief Marketing Officer, KFC

“Your brand must simply be embedded in your organization, everyone must know their role in bringing the brand to life in the hearts and minds of your consumers.” – Lilian Tomovich, Chief Experience Officer, MGM Resorts

“Your brand needs to be authentic to what you are, be the best you.” – Rand Harbert, Chief Marketing Officer, State Farm

“Decide to do something bold.” – Paul Gunning, CEO, DDB Chicago

“You can be a force for good in the world, be inspired to do that.” – Emily Callahan, Chief Marketing Officer, St. Jude Children’s Research Hospital

“Keep things human centered, all activity should emanate from that.” – Eric Reynolds, Chief Marketing Officer, Clorox

“It’s not about the stimulus, it’s about the response. And if you are not failing, you are not pushing the limits.” – Maurice Herrera,  Head of Marketing, Weight Watchers

“The marketing function is a revenue-driving function, get your confidence and kick some butt!” – Antonio Lucio, Global Chief Marketing & Communications Officer, HP Inc.

 

Check out my roundup of tweets, pictures, and quotes from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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2017 ANA Masters of Marketing – Day 1

I’m in Orlando for the 2017 ANA Masters of Marketing for the next few days.

Bob Liodice, CEO of ANA, asks every speaker at the ANA to give the audience one piece of advice when they return to work on Monday.  Here is the advice from today’s speakers:

 

“Transform all you are doing to drive growth.” – Marc Pritchard, Chief Brand Officer, P&G

“Love what you do, love what you sell.” – Kristin Lemkau, Chief Marketing Officer, JPMorgan Chase

“Evolve or perish,  step up, brands need to play a larger role than in the past.” – Tony Rogers, Chief Marketing Officer, Walmart

“A little less gut and a bit more more empirical evidence in our decision making.” – Uwe Ellinghaus, Chief Marketing Officer, Cadillac

“Talk less, listen more.” – Brian Beitler, Chief Marketing Officer, Lane Bryant

“Don’t buy sports jackets off the rack.” (joke — audience question on where Bob Liodice gets his sports jackets made, Bob said “off the rack.”) Pio Schunker, Global Head Integrated Marketing, Samsung Electronics

“Don’t waste a good crisis.” – Crane Kenney, President, Chicago Cubs

 

Follow along for more updates from #ANAMasters here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Facebook Live with Beth Comstock

Yesterday, I joined Beth Comstock, vice chair of GE, for a fireside chat about my new book, Unleashing the Innovators. Check out the video below.

Fireside Chat with Beth Comstock & Jim Stengel

Thanks for joining my Facebook Live with Jim Stengel to discuss his recently released book, “Unleashing the Innovators: How Mature Companies Find New Life with Startups.”

Posted by Beth Comstock on Tuesday, September 26, 2017

 

 

 

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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Unleashing the Innovators: How to Avoid Self-Destruction

“A company designed for the 20th century is doomed for failure in the 21st.” – David Rose

Learn more about my new book, Unleashing the Innovators here.

Categories: Business, CMO Habits, Marketing, Speaking Events

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The Idea for My New Book

The inspiration for my new book, Unleashing the Innovators, came from my days as Global Marketing Officer at P&G. At that time, Google was a young, exciting company out in the Bay Area. I met Tim Armstrong (now CEO of Oath) when he was leading Google’s Americas Sales Operations. We realized we could learn a lot from each other’s cultures, so we decided to do an employee exchange. WSJ caught wind of it and put it on the cover.

Fast forward a few years, and I’ve realized this is still such an important topic. I decided to pitch the idea for a new book. Here’s what happened.

Categories: Business, CMO Habits, Marketing, Speaking Events

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Legacy Companies Aren’t Stupid

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The Playbook For Big Companies

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events

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You’re Back From Cannes – Now What?

Categories: Business, CMO Habits, Marketing, Speaking Events

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Cannes Lions – Best Year Yet

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Seven Lessons Happened on the Way to the Hall of Fame

 
I was so thrilled to be inducted into the Marketing Hall of Fame on May 11 alongside my colleagues and friends Jon Iwata of IBM,  Gary Briggs of Facebook, and Professor Jerry Wynd from The Wharton School at University of Pennsylvania.

Each of us gave a short TED-style talk on what we had learned in our career,  and how we see the future of marketing evolving.

 

I shared seven lessons that I happened to learn on my way to the Hall of Fame.

 

1. Spend your life with a person/people you love and trust.  I met Warren Buffet a few years ago,  and he said the most important decision in your life is who you spend it with.  Nothing is even close.  I could not agree more.

2. Run your life and business with purpose. I believe in this so much I wrote a book on it.  I have found it is the best way to grow a lasting business and organization.  I have also learned it is very helpful to develop a behavioral framework with your team on what it means to lead with purpose;  that makes it sustainable.

3. Get out more. I wish I had done this even more in my career.  Leaders need to be focusing more on the future,  what is around the corner.  One of the best things I did at P&G was to get out and visit Google when they were a startup—it resulted in an employee exchange that the Wall Street Journal found so significant they put it on their front page.

4. Move fast, be decisive.  Have you ever said that you made a decision too quickly?  Or too slowly?  I bet more the latter.  I have just completed a 2.5 year project researching how startups can help legacy companies renew themselves—making faster decisions is at the top of the list.

5. Live with health, joy and resilience.  These three things are the key to a happy life.  And they are all in our control.  One thing I like to do is yoga on the beach—what is your favorite healthy,  joyful activity?

6. Have great bosses. I have been fortunate to have many.  One of my best was Herbert Schmitz at P&G.  He gave me big goals and then encouraged me to move fast and not be afraid to fail.

7. Be a great boss. This is also within our control,  and there is nothing higher leverage than this.

My favorite memento from my long career at P&G was a book my team made for me when I was Global Marketing Officer.  They did it for my 50th birthday,  and it was a collection of meaningful—and humorous—memories, pictures,  and principles.  If your team made you a book,  what would be in it?  What would you like in it?

Thank you to the AMA New York for this incredible honor. Congratulations to Jon, Gary, and Jerry.

A special thank you to my P&G colleagues who surprised me at the event. And thank you to Tim Armstrong and Aol for sponsoring the dinner and being there to support me.

 

Categories: Business, CMO Habits, Life Philosophy, Marketing, Speaking Events, Uncategorized

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