Jim Stengel - Rethink business, branding and life

The Jim Stengel Company is dedicated to building stronger:

• Businesses and brands with elevated consumer loyalty
• Organizations with more employee commitment
• Chief executives and chief marketing officers by strengthening their capabilities and confidence

We start by carefully providing diagnostic analytics for clients, and then jointly decide where to focus. The framework for our consulting is the Ideal Tree™, which is the foundation of Jim's book, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies." While the Ideal Tree is the basis for our approach, our team always listens to our clients first, and then customizes solutions based on their unique situations.

This framework-based, collaborative approach is tested and proven. It simply works. It was developed over 25 years at Procter & Gamble. Then, it was refined with Millward Brown Optimor and UCLA Anderson through extensive research into the beliefs and practices of companies that consistently outperform their competitors by a wide margin.

Our consultants are a special group of people, diverse in their thinking and backgrounds. They are long-time colleagues and friends, yet they all bring something unique to our clients. Our team represents expertise in business and brand strategy; people and organizational development; communication strategies and implementation; measurement and evaluation processes; and innovation systems. They operate in a network model, putting the right team together for each client's needs. Learn about our consultants, and see what they bring to the table.

Renée Dunn

Benoit Garbe

James Haskett

Leonora Polonsky

Jim Stengel

Suzanne Tosolini

Selina Yoon