2016 ANA Masters of Marketing

    "If your business is more than five years old, reexamine your entire business model." - Raja Rajamannar
    "You can't be a purpose-based brand if you're not a purpose-driven company." - Norman de Greve, CVS
    "We are treating our 'paid' media as 'owned' media and this impacts our ecosystem." - Deborah Wahl, McDonald's CMO
    "Marketers ruin everything because they complicate things, they don't use common sense, and they don't focus." - Gary Vaynerchuk