Our Favorite Super Bowl Ads: Matt Carcieri


Our team took a look back at the best Super Bowl ads in history. Here are Matt Carcieri‘s two favorite spots:




It’s old school, but whenever I think of Super Bowl advertising, I think of Monster.com “When I Grow Up.” With fantastic drama, it generated a felt need like never before. That night as they got in bed, every employee in America was contemplating whether they should look for a better job.



More recently, Google’s Parisian Love left a mark on my heart. With incredible storytelling, it humanized a commodity for me. In a fundamental way, it made me think of the brand differently: as an ally vs. a utility.



Do you agree with Matt’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.

 Check out Suzanne Tosolini’s picks here. And Selina Yoon’s favorites here.

Categories: Business, CMO Habits, Marketing

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