January 19, 2017
Our Favorite Super Bowl Ads: Matt Carcieri
Our team took a look back at the best Super Bowl ads in history. Here are Matt Carcieri‘s two favorite spots:
It’s old school, but whenever I think of Super Bowl advertising, I think of Monster.com “When I Grow Up.” With fantastic drama, it generated a felt need like never before. That night as they got in bed, every employee in America was contemplating whether they should look for a better job.
More recently, Google’s Parisian Love left a mark on my heart. With incredible storytelling, it humanized a commodity for me. In a fundamental way, it made me think of the brand differently: as an ally vs. a utility.
Do you agree with Matt’s picks? Are there other Super Bowl ads you love? Join the conversation on Twitter.