"Grow": The Book
My book is a significant step forward in my personal mission to rethink business, branding, and marketing. Through this book, my goal is to act as a catalyst to help the industry achieve higher performance through a focus on higher ideals.
A Note from the Author
I truly believe that businesses and brands—and the people behind them—can make a much stronger impact than they are making today. My book, "Grow: How the World's Best Businesses Use the Power of Ideals to Outshine the Competition," will help bring this vision to life by providing a new, actionable framework for businesses to apply.
Collaborating with the leading research firm, Millward Brown Optimor, and the UCLA Anderson School of Management, the book is based on a 10-year global analysis of businesses that have grown far faster than their competitors.
My goal with "Grow" is to provide a lasting source of inspiration, and a valued guide to action for all who read it.
Grow will be published by Crown Business, an imprint of The Crown Publishing Group, a division of Random House. We hope to have the book available by fall 2011.
Please check back for more updates on the progress of the book.