Higher Profits Start With Higher Ideals
The secret to exponential growth starts with a question: What higher-order value will you add to your customers’ lives?
In “Grow,” Jim Stengel proves how the brands that define and live out their essential reason for being — beyond profits and market share — are the ones experiencing the greatest financial success.
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More RetailersHere’s the Proof: “Grow” by the Numbers
- 10-year growth study of 50,000 brands
- Reveals that the 50 highest-performing businesses are the ones driven by brand ideals
- “The Stengel 50” grew three times faster than their competitors.
- An investment in “The Stengel 50” would have been 400 percent more profitable than an investment in the S&P 500.
“Grow” presents an actionable framework that helps develop the roots that are necessary to thrive in this new business climate. It will require soul-searching and a commitment to identifying what your brand stands for. But the results — a passionate customer base, an energized culture and category-dominating profits — are absolutely worth it.
Jim Stengel is the former global marketing officer of Procter & Gamble and currently serves as the president and CEO of The Jim Stengel Company. The mission of The Jim Stengel Company is to inspire global leaders to rethink their businesses to achieve higher performance.
Meet Jim Stengel
