News About Grow

• Stengel Part of Washington Speakers Bureau®

  One of the world's most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation to more meaningfully connect brands with people on a global scale.

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• Jim Stengel Partners With Millward Brown

  In collaboration with Jim Stengel and the UCLA Anderson School of Management, Millward Brown Optimor conducted research for the book "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies."

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• The One Thing Businesses Need to "Grow"

  January 18, 2012 | Source: Fast Company

  In his new book "Grow," Jim Stengel discusses companies that have shown significant growth by demonstrating and adhering to ideals that go beyond quarterly results while safeguarding the "soul of a brand."

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• Jim Stengel Brings Analytical Rigor to Purpose-Driven Marketing

  January 16, 2012 | Source: "Advertising Age"

  Jim Stengel, former global marketing officer at Procter & Gamble and perhaps the high priest of purpose-driven marketing, has teamed with WPP's Millward Brown Optimor to bring analytical rigor by making the case that ideal-driven brands are at the core of success.

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• Jim Stengel Speaks at TED2012 Full Spectrum Conference

  March 1, 2012 | Source: TED

  Each year at TED Conferences, the world's leading thinkers and doers gather for an event many describe as the highlight of their year. Attendees have called it "The ultimate brain spa" and "A 4-day journey into the future, in the company of those creating it." Read all about Jim's involvement in the conference this year.

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