Higher Profits Start With Higher Ideals
The secret to exponential growth starts with a question: What higher-order value will you add to your customers’ lives?
In “Grow,” Jim Stengel proves how the brands that define and live out their essential reason for being — beyond profits and market share — are the ones experiencing the greatest financial success.
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Here’s the Proof: “Grow” by the Numbers
- 10-year growth study of 50,000 brands
- Reveals that the 50 highest-performing businesses are the ones driven by brand ideals
- “The Stengel 50” grew three times faster than their competitors.
- An investment in “The Stengel 50” would have been 400 percent more profitable than an investment in the S&P 500.
“Grow” presents an actionable framework that helps develop the roots that are necessary to thrive in this new business climate. It will require soul-searching and a commitment to identifying what your brand stands for. But the results — a passionate customer base, an energized culture and category-dominating profits — are absolutely worth it.