|
||||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
   |
 This website captures the journey to rethink marketing, branding and life. It will be dynamic, and I hope inspirational to you. I believe marketing must rethink its purpose. It needs to reorient around making a difference in people’s lives. We must apply life’s lessons (generosity, love, humor, empathy, service) to marketing, so that marketing inspires people’s lives and life inspires marketing. Especially now—it is the way brands thrive in these difficult times. I am working in several areas: Advising leaders sincerely motivated to rethink their |
brand-building to step-change performance Writing a book that provides a proven framework for lifting performance by focusing on ideals Speaking in major global venues to share these ideas and help others improve results Joining a leading university community to teach and advance this thinking Collaborating with like-minded colleagues Join the Movement to rethink marketing, branding, life.  |
 |
|
