Communicate your Ideal to engage employees and customers
The fastest growing, most profitable and most innovative businesses share a common thread: high-quality communication. Every communication, large or small, expresses and supports their brand ideal.
Effective strategies for Ideals-based communication must focus on the following:
- Internal communication—employee communications, internal conversations, memos, and reports; business cards, office stationery, and email signature blocks
- External communication—logos, product claims, advertising, investor, customer, and consumer communication via traditional, digital, and social media channels
- Measurement—Measure the impact of your communications
- Clear guidance—provide your communications partners with effective briefs for every assignment