Measure the impact of your Brand Ideal
Measuring what matters is one of the simple, yet complicated, truths at the heart of business success. Many flounder by focusing on financial measures only. They ignore or lose sight of vital measures of employee and customer engagement with the business—the things that ultimately determine its ongoing financial health.
The following criteria for evaluation and measurement are essential for sustained growth:
- Measure your progress against your Ideal with all stakeholders
- Define your key performance measures
- Measure your people against your ideal
- Measure and reward time spent with customers and end consumers
Ideals-based businesses outperform competitors and increase their brand value because their ideal of improving people’s lives serves as a GPS device for gauging progress toward long-term goals.