About Jim Stengel

In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world.

This bold move was Jim’s first step on a new mission to share his passion for growing business through a focus on higher ideals.  To continue on his mission, Jim has embraced a variety of exciting roles: President/CEO of The Jim Stengel Company, LLC, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, speaker with the Washington Speakers Bureau®, and adjunct professor at the UCLA Anderson School of Management.

The Visionary Leader

The company Jim founded is both a think tank and a consultancy, conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today’s global economy. The company’s mission is to inspire global business leaders to achieve higher performance by rethinking their ideals and all behaviors emanating from those ideals. Jim and his team have worked with clients in tech, fashion, hospitality, retail, food service, automotive, and wine/spirits.

Learn more about our practice areas.

The Author

The Author

Jim’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, published by Crown Business, has been called a “landmark” by best selling author Tom Peters. Based on a unique 10-year growth study involving 50,000 brands, Jim shows how the world’s 50 best businesses have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that reveal the true reasons for success for businesses such as Discovery Channel®, Lindt, Visa® and Petrobras, Grow unlocks the code for 21st century business success.

Jim is currently working on a new book and details will be released in early 2017. Sign up to get the latest book news here.

The Educator

The Educator

Jim loves building capability with business leaders, especially the next generation. In 2009, he was appointed adjunct professor of marketing at the UCLA Anderson School of Management. In 2011, Jim served as Dean of the first-ever Cannes Creative Academy for Young Marketers at the Cannes Lions International Festival of Creativity. In 2013, Jim pioneered the CMO Accelerator program at the Cannes Lions Festival. He has also developed programs for companies such as Yum! Brands and edmunds.com.

The CMO

The CMO

Jim is the former Global Marketing Officer of $84 billion Procter & Gamble, where he oversaw an $8 billion advertising budget and had organizational responsibility for nearly 7,000 people. P&G sales doubled during Jim’s tenure as GMO. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Jim was recognized in 2003, 2004, 2006, and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. Jim was named to the first-ever Fortune Executive Dream Team in 2011.

The Advisor

The Advisor

Jim is an Advisor for MarketShare, an industry-leading marketing analytics firm, and for Myrian Capital, a private equity firm. He is also an Advisor for Compound, a VC firm that invests in early stage technology companies disrupting traditional industries. In the past, he served on the Boards of AOL, Motorola, and The Advertising Council. Jim also served as Chairman of the Association of National Advertisers and Chairman of the American Advertising Federation Hall of Fame.

The Person

The Person

Jim grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University, Smeal School of Business. Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.