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I believe that brands that understand why they uniquely exist will grow in a sustainable way. Ideals-driven brands inspire their consumers, inspire their employees and outperform their competitors. I've studied this, I've seen it, I've experienced it and I believe it's the only way forward.
It's Time for Brand Practice
Jim Stengel and Sanjay Sood bring the marketing classroom alive in one of UCLA Anderson's newest courses, which seamlessly merges academic research with real-world experience.
Jim Stengel Rewrites Marketing Textbook
Jim Stengel's departure from Procter & Gamble Co. and its $8 billion advertising budget might look like a retreat to some. But from his new perch as part-time UCLA marketing professor and a part-time consultant, he's plotting something bigger than he ever imagined at P&G—including plans for his long-awaited book.
Leader of the Brands
UCLA Magazine highlights Jim Stengel as he offers unparalleled advice for Bruins building a career in this most glamorous and critical sector of the business world.
Stengel Named to AOL Board of Directors
AOL named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, Media, Entertainment and Marketing, as well as Finance. They will join the AOL Board when the separation from Time Warner is complete.
Stengel Looks to Students for Insight
As he joins the faculty at UCLA Anderson School of Management in California, Jim Stengel will be using students to both help conduct research work on assignments for "Fortune" 500 clients of his consultancy and devise the marketing strategy for his new book.
UCLA Names Stengel Marketing Professor
UCLA Anderson School of Management Dean Judy Olian announced the appointment of Jim Stengel as an adjunct marketing professor at the school.
Stengel Joins Board of Advisors for MarketShare Partners
Jim Stengel, former global marketing officer for Procter & Gamble, has joined the Board of Advisors for MarketShare Partners (MSP), an industry-leading marketing analytics firm headquartered in Los Angeles.
Where in the World Is P&G's Jim Stengel?
Stengel revealed that he's now taking his own brand on the road. His new gig, The Jim Stengel Company, LLC, includes consulting, authoring a book and serving an advisory role to MarketShare Partners.
P&G Vet Stengel Finds New Gig
Jim Stengel, a former Procter & Gamble global marketing officer who retired from his post last fall, has joined MarketShare Partners in an advisory role, the marketing analytics firm announced today.
Stengel Part of Washington Speakers Bureau®
Read more about Jim Stengel, retired global marketing officer at Procter & Gamble and part of the Washington Speakers Bureau.