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I believe that brands that understand why they uniquely exist will grow in a sustainable way. Ideals-driven brands inspire their consumers, inspire their employees and outperform their competitors. I've studied this, I've seen it, I've experienced it and I believe it's the only way forward.
Leader of the Brands
UCLA Magazine highlights Jim Stengel as he offers unparalleled advice for Bruins building a career in this most glamorous and critical sector of the business world.
Stengel Named to AOL Board of Directors
AOL named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, Media, Entertainment and Marketing, as well as Finance. They will join the AOL Board when the separation from Time Warner is complete.
Stengel Looks to Students for Insight
As he joins the faculty at UCLA Anderson School of Management in California, Jim Stengel will be using students to both help conduct research work on assignments for "Fortune" 500 clients of his consultancy and devise the marketing strategy for his new book.
UCLA Names Stengel Marketing Professor
UCLA Anderson School of Management Dean Judy Olian announced the appointment of Jim Stengel as an adjunct marketing professor at the school.
Stengel Joins Board of Advisors for MarketShare Partners
Jim Stengel, former global marketing officer for Procter & Gamble, has joined the Board of Advisors for MarketShare Partners (MSP), an industry-leading marketing analytics firm headquartered in Los Angeles.
Where in the World Is P&G's Jim Stengel?
Stengel revealed that he's now taking his own brand on the road. His new gig, The Jim Stengel Company, LLC, includes consulting, authoring a book and serving an advisory role for MarketShare Partners.
P&G Vet Stengel Finds New Gig
Jim Stengel, a former Procter & Gamble global marketing officer who retired from his post last fall, has joined MarketShare Partners in an advisory role, the marketing analytics firm announced today.
Stengel Part of Washington Speakers Bureau
Read more about Jim Stengel, retired global marketing officer at Procter & Gamble and part of the Washington Speakers Bureau.
Stengel Looks to a Life Beyond Procter & Gamble
With his new business venture and a book, "Packaged Good," due out in 2010, Jim Stengel is looking forward to making an impact on advertising and marketing beyond P&G. He believes that his influence on the industry will allow brands to become more in touch with consumers and help companies achieve better results.
Becoming a Change Agent
At the Global Brand Forum in Kuala Lumpur, his first public speech since leaving P&G in October 2008, Jim Stengel spoke on the increased importance of marketing and branding in a recession. "Marketing can stimulate confidence. It can stimulate great ideas," said Stengel, who also revealed his 5 M's of marketing: Make brand ideals your foundation; master the power of inclusive marketing; manage people, not objectives; mission drives margin; and measure what matters.
When a Diaper Isn't Just a Diaper
Jim Stengel wants to infuse the kind of thinking that helped Pampers become an $8 billion-dollar brand into the entire discipline of marketing. This reorientation must begin with a purpose, Stengel said, and focus on fulfilling consumers' needs and really making a difference in their lives through long-term marketing and branding strategies.
Former Procter & Gamble GMO Launches New Venture
Former global marketing officer for Procter & Gamble launches his post-P&G venture, Jim Stengel, LLC today. The new venture is both a think tank and consultancy that conducts proprietary research, generates thought leadership and applies a new framework to drive business growth in today's global economy.
Veteran Marketer Promotes a New Kind of Selling
Jim Stengel discusses his move from Procter & Gamble to his own, smaller marketing firm. Jim Stengel, LLC, will work with "purpose-based marketing" in an effort to turn the marketing industry back around to focus on improving consumers' lives. Stengel uses his experiences with P&G brands to help explain how marketing firms can use their products and messaging to build trust and establish emotional connections with consumers.
Stengel Shares Lofty Vision for Marketing With Peers
In the keynote at the Association of National Advertisers, Jim Stengel's last speech as a P&G employee, he spoke about his forthcoming book, "Packaged Good," and his new career in "purpose- or ideals-driven branding." His departure from P&G will allow him to inspire and share his branding vision with the global world of marketing and advertising through his own company, Jim Stengel, LLC.
Selling P&G
In an interview with "Fortune" magazine, Jim Stengel discusses how he views the power of consumers, the value of brands and the decline of mass media. He explains how marketers can inspire brand trust and loyalty by being authentic, understanding, and empathetic to consumer needs and desires, as well as why he embraces the decline of traditional mass media as an opportunity to bring fresh creativity to marketing and branding.
How Can I Help You?
This extensive profile of Jim Stengel traces the marketing guru's dedication to consumers back to his childhood and explores how this core tenet of his marketing philosophy continues to inform his innovative approach to branding. Recognizing the limits of traditional marketing and advertising, Jim relentlessly pursues and advocates developing new ways to reach today's savvy consumers.