Meet Jim Stengel

In October 2008, Jim Stengel shocked the marketing world by leaving his prestigious role as Global Marketing Officer at Procter & Gamble, one of the most admired brand building companies in the world. This bold move was Jim's first step on a new mission to share his passion for growing brands through a focus on higher ideals. To continue on his mission, Jim has taken on a variety of exciting new roles: President/CEO of The Jim Stengel Company, LLC, author of the fall 2011 publication of Grow: How the World's Best Businesses Use the Power of Ideals to Outshine the Competition, and Adjunct Professor at the UCLA Anderson School of Management.

The Visionary

Jim's company is both think tank and consultancy - conducting proprietary research, generating thought leadership and applying a new ideals-driven framework to drive business growth in today's global economy. The company's mission is to inspire brand and business leaders globally to rethink their marketing to achieve higher performance. Jim is currently working with clients in tech, fashion, retail, healthcare, and wine/spirits.

The Author

Jim signed a book deal with Crown Business, an imprint of the Crown Publishing Group, a division of Random House, in early 2010. The book is a significant step forward in his personal mission to rethink business, branding, and marketing. Through Grow, Jim's goal is to act as a catalyst to help the industry achieve higher performance through a focus on higher ideals. Collaborating with the leading research firm, Millward Brown Optimor, and the UCLA Anderson School of Management, the book is based on a 10-year global analysis of businesses that grow far faster than their competitors. The book will be available in the fall of 2011. Jim is also the co-author of a 2003 Harvard Business Review article titled "Listening Begins at Home."

The Educator

One of Jim's focus areas is to "give back" by inspiring younger people who will be the next generation of professionals in the field of business. In June 2009, he was appointed an Adjunct Professor of Marketing at the UCLA Anderson School of Management. The course he co-designed with Professor Sanjay Sood is called "The CMO Experience: Strategic Brand Management," and it is based on Jim's experience, his book research, Professor Sood's and UCLA's knowledge, and current events.

The GMO

Jim is the former Global Marketing Officer of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history.

Jim is best known for reinvigorating P&G's marketing culture. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world.

Prior to his promotion to P&G's top advertising and marketing position in 2001, Jim had P&L responsibility for the company's European baby care business. Previously, Jim held positions of increasing responsibility in P&G's developing markets, Cosmetic, and Food businesses. He joined the company in 1983, and before that spent four years at Time Incorporated in the Time-Life Books division.

Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one "Power Player" in marketing. In 2005, he was recognized as Grand Marketer of the Year by Brandweek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine.

The Advisor

Jim is on the Board of Directors for AOL and the Motorola Corporation. He serves as an Advisor for MarketShare Partners, an industry-leading marketing analytics firm, and for Spencer Trask Collaborative Innovations, LLC. In the past, he served on the Board of The Advertising Council, and also served as Chairman of the Association of National Advertisers, and Chairman of the American Advertising Federation Hall of Fame. He served as P&G's United Way Chairman and on the Board for the National Underground Railroad Freedom Center in Cincinnati.

The Person

Jim grew up in Lancaster, Pennsylvania, in a family of six children. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University (Smeal School of Business). Jim and his wife Kathleen have two children, and split their time between Cincinnati, Ohio and Coronado, California.