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 Jim Stengel is the former Global Marketing Officer of $83B Procter & Gamble, where he oversaw an $8B advertising budget and had organizational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honored as the 2008 Cannes International Advertising Festival Advertiser of the Year for the first time in company history. His new venture, "Jim Stengel, LLC" is both think tank and consultancy—conducting proprietary research, generating thought leadership and applying a new framework to drive business growth in today's global economy. The Jim Stengel approach is strategic and holistic, with a mission to “rethink marketing, branding and life.” A prolific writer and speaker, Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as GMO, he personally led the transformation that has firmly established P&G as one of the most admired brand-building companies in the world. This transformation was based on a deep and unwavering commitment to innovation based on consumer understanding, paired with disciplined measurement techniques that guided P&G’s investment in global brand equities. Jim is also known for guiding branding and marketing efforts to make a positive impact in the lives of consumers, and this is his focus for the future: 1) To help marketers improve performance by defining deeper ideals behind their brands and marketing efforts; and 2) To “give back” by inspiring younger people who will be the next generation of professionals in the field of marketing. Prior to his promotion to P&G’s top advertising and marketing position in 2001, Jim had Profit and Loss responsibility for the company’s European baby care business. In this role he achieved all-time high profitability for the unit, and initiated innovative programs for the Pampers franchise that set the stage for doubling the brand. Before that, Jim was General Manager of the Czech and Slovak Republics for the Europe, Middle East and Africa region. While there, he led the start-up operation, achieved dramatic category growth, and helped major new retail customers establish themselves in the region, which expanded distribution for his own products. Previously, Jim held positions of increasing responsibility in P&G’s Cosmetic and Food businesses. He joined the company as a Brand Assistant on Duncan Hines Cookies in 1983, and before that spent four years at Time Incorporated in the Time-Life Books division. Jim is widely known for leading innovation and for his commitment to building leading-edge marketing capabilities. As a result, he was recognized in 2003, 2004, 2006 and 2007 by Advertising Age as the number one “Power Player” in marketing. In 2005, he was recognized as Grand Marketer of the Year by BrandWeek magazine, the same year P&G was named Marketer of the Year by Advertising Age magazine. He is the co-author of a 2003 Harvard Business Review article titled “Listening Begins at Home.” Giving back is important to Jim. He served on the Board of The Advertising Council, and also served as Chairman of the Association of National Advertisers and Chairman of the American Advertising Federation Hall of Fame. He served as P&G’s United Way Chairman and on the Board for the National Underground Railroad Freedom Center in Cincinnati. Jim is a Director of the Motorola Corporation and serves on the Compensation and Leadership committee. He is also on the Board of Advisors for MarketShare Partners, an industry-leading marketing analytics firm. Jim grew up in Lancaster, Pennsylvania. He holds a BA from Franklin & Marshall College, and an MBA from The Pennsylvania State University (Smeal School of Business). Jim and his wife, Kathleen, have two children, and split their time between Cincinnati, Ohio and Coronado, California. |
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