News & Events
"I believe business must rethink its purpose to achieve far better results. We must apply life's lessons — generosity, love, humor, empathy and service — so that business inspires life, and life inspires business."
Videos
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News Articles
Great Super Bowl Advertising
Jim Stengel discusses how Super Bowl ads that capture the ideal behind the brand are successful at driving market share and sells.
The One Thing Businesses Need to "Grow"
In his new book "Grow," Jim Stengel discusses companies that have shown significant growth by demonstrating and adhering to ideals that go beyond quarterly results while safeguarding the "soul of a brand."
Jim Stengel Brings Analytical Rigor to Purpose-Driven Marketing
Jim Stengel, former global marketing officer at Procter & Gamble and perhaps the high priest of purpose-driven marketing, has teamed with WPP's Millward Brown Optimor to bring analytical rigor by making the case that ideal-driven brands are at the core of success.
Press Releases
Former Procter & Gamble GMO Launches New Venture
Former global marketing officer for Procter & Gamble launches his post-P&G venture, The Jim Stengel Company, today. The new venture is both a think tank and consultancy that conducts proprietary research, generates thought leadership and applies a new framework to drive business growth in today's global economy.
Stengel Joins Board of Advisors for MarketShare Partners
Jim Stengel, former global marketing officer for Procter & Gamble, has joined the Board of Advisors for MarketShare Partners (MSP), an industry-leading marketing analytics firm headquartered in Los Angeles.
UCLA Names Stengel Marketing Professor
UCLA Anderson School of Management Dean Judy Olian announced the appointment of Jim Stengel as an adjunct marketing professor.
Podcasts
Stengel Shares Experience
Jim Stengel, former GMO of P&G, the sixth-most-profitable corporation in the world, shares his experience and invaluable advice for brand managers, marketers and the agencies that support them.
Social Responsibility Marketing Programs
Companies are increasingly expected to support the cities where they are based. Jim Stengel discusses many consumers' expectations.
