Jim Stengel - Rethink business, branding and life

Upcoming Events

News Articles

• The Big Ideal

  Source: "ANA Magazine"

  Learn how Pizza Hut and IBM, among others, are experiencing tremendous growth by living out a clearly defined brand ideal.

  • Tweet

• Best Business Books 2012

  —By Ted Kinni reposted with permission from the Winter 2012 issue of strategy+business, published by Booz & Company Inc. Copyright © 2012. All rights reserved.
  
  strategy + business hails "Grow" as one of the best business books of 2012.

  • Tweet

• The Social Life of Brands

  —By Matthew Egol, Mary Beth McEuen, and Emily Falk, reprinted with permission from the Autumn 2012 issue of strategy+business, published by Booz & Company Inc. Copyright © 2012. All rights reserved.
  
  Discover how the interaction between companies and consumers helps to shape the social nature of brands.

  • Tweet

Press Releases

• UCLA Names Stengel Marketing Professor

  June 18, 2009 | Source: Jim Stengel

  UCLA Anderson School of Management Dean Judy Olian announced the appointment of Jim Stengel as an adjunct marketing professor.

  • Tweet

• Stengel Joins Board of Advisors for MarketShare Partners

  March 11, 2009 | Source: Jim Stengel

  Jim Stengel, former global marketing officer for Procter & Gamble, has joined the Board of Advisors for MarketShare Partners (MSP), an industry-leading marketing analytics firm headquartered in Los Angeles.

  • Tweet

• Former Procter & Gamble GMO Launches New Venture

  November 1, 2008 | Source: Jim Stengel

  Former global marketing officer for Procter & Gamble launches his post-P&G venture, The Jim Stengel Company, today. The new venture is both a think tank and consultancy that conducts proprietary research, generates thought leadership and applies a new framework to drive business growth in today's global economy.

  • Tweet

Podcasts

• The Day Everything Changed: Jim Stengel

  July 12, 2012 | Source: "Grant Thornton"

  Listen as Jim describes the day that transformed his perspective on business, in the first of a podcast series by Grant Thornton.

  • Tweet

• Stengel Shares Experience

  June 8, 2010 | Source: Brand Fast-Trackers

  Jim Stengel, former GMO of P&G, the sixth-most-profitable corporation in the world, shares his experience and invaluable advice for brand managers, marketers and the agencies that support them.

  • Tweet

• Social Responsibility Marketing Programs

  2010 | Source: AdNews Social Content Podcast

  Companies are increasingly expected to support the cities where they are based. Jim Stengel discusses many consumers' expectations.

  • Tweet