News Articles
TBWA Turns 'Disruption' Mind-Set Into Consultancy
TBWA Worldwide turns its long platform of "disruption" into a bona fide business.
Igniting a Movement with Jim Stengel
Grow Marketing celebrated Jim Stengel's message that businesses operating on ideals thrive in today's economy.
Secrets of America's Most-Trusted Brands
"Entrepreneur" teamed with The Values Institute at DGWB, a California-based think tank, to explore the reasons why some brands stay on top.
A Closer Look at Jim Stengel
UCLA's profile of Jim Stengel's extraordinary career and what drives his business choices.
Aligning Ideals With Business Growth
Jim Stengel sits down with Arianna Huffington to discuss how "Grow" is proving that high ideals and business growth are inseparable.
Ad (Man) for the Liberal Arts
Jim Stengel's time at Franklin & Marshall College helped pave the way for the success he has today.
Great Super Bowl Advertising
Jim Stengel discusses how Super Bowl ads that capture the ideal behind the brand are successful at driving market share and sells.
The One Thing Businesses Need to "Grow"
In his new book "Grow," Jim Stengel discusses companies that have shown significant growth by demonstrating and adhering to ideals that go beyond quarterly results while safeguarding the "soul of a brand."
Jim Stengel Brings Analytical Rigor to Purpose-Driven Marketing
Jim Stengel, former global marketing officer at Procter & Gamble and perhaps the high priest of purpose-driven marketing, has teamed with WPP's Millward Brown Optimor to bring analytical rigor by making the case that ideal-driven brands are at the core of success.
Jim Stengel Speaks at TED2012 Full Spectrum Conference
Each year at TED Conferences, the world's leading thinkers and doers gather for an event many describe as the highlight of their year. Attendees have called it "The ultimate brain spa" and "A 4-day journey into the future, in the company of those creating it." Read all about Jim's involvement in the conference this year.
Ad Age Ranks Jim Stengel Among the Top 10 Forward-Thinking Executives
Jim is recognized for his bold and innovative approach as CMO at P&G, and how it helped shaped the company's reputation as an industry leader in creativity and in sales.
Jim Stengel Interviewed by Forbes.com
Jim discusses the skills that marketing leaders need in order to be successful, and the steps they can take to build their brands.
"Financial Times" Reviews "Grow"
The "Financial Times" Web site profiles Jim Stengel and reviews his new book. Register on FT.com to read the full article.
Forbes.com Talks to Jim Stengel About "Grow"
Jim sits down with Forbes.com to explain the story behind "Grow," and the powerful connection between a brand's ideals and its financial performance.
The Stengel Study of Business Growth Unveils Top 50 Brands
Which brands have been most successful in creating meaningful relationships with consumers over the past decade? This comprehensive analysis by Jim Stengel and Millward Brown Optimor probes the connection between consumer engagement and strong financial growth.
“FORTUNE®” Releases an Exclusive Excerpt from “Grow”
Jim Stengel reveals “Jack Daniel"s Marketing Magic” in this exclusive excerpt from his upcoming book, “Grow: How Ideals Power Growth and Profit at the World"s Greatest Companies.”
Jim Stengel Added to the "FORTUNE®" Executive Dream Team
Turbulent times call for all-star leadership. "FORTUNE" has named its Executive Dream Team for the 2011 season of Major League Business, and Jim Stengel is a key player in the starting lineup.
Jim Stengel's M.B.A. Marketing Class: "Saturday Night Live"
At first glance, Jim Stengel's marketing class at the UCLA Anderson School of Management looks like any other business school seminar. But a closer inspection reveals that the students are all using Twitter™ and Facebook® during the lesson, which is where Mr. Stengel breaks from the norm.
Jim Stengel Appointed Dean of The Cannes Creative Academy for Young Marketers
The Cannes Lions International Festival of Creativity has announced the launch of The Cannes Creative Academy for Young Marketers. This weeklong program of structured and intensive learning is specifically targeted to marketers and brand managers age 30 and younger. Jim Stengel has been appointed this year's dean of the academy.
It's Time for Brand Practice
Jim Stengel and Sanjay Sood bring the marketing classroom alive in one of UCLA Anderson's newest courses, which seamlessly merges academic research with real-world experience.
Leader of the Brands
"UCLA Magazine" highlights Jim Stengel as he offers unparalleled advice for Bruins building a career in this glamorous and critical sector of the business world.
Stengel Named to AOL Board of Directors
AOL named nine members to serve on its Board of Directors, drawing on leaders with expertise in Internet, media, entertainment and marketing, as well as finance. They will join the AOL Board when the separation from Time Warner is complete.
Stengel Looks to Students for Insight
As he joins the faculty at the UCLA Anderson School of Management in California, Jim Stengel will be using students to both help conduct research work on assignments for "FORTUNE" 500 clients of his consultancy and devise the marketing strategy for his new book.
Where in the World Is P&G's Jim Stengel?
Stengel reveals that he's now taking his own brand on the road. His new gig, The Jim Stengel Company, includes consulting, authoring a book and serving an advisory role to MarketShare Partners.
Stengel Looks to a Life Beyond Procter & Gamble
With his new business venture and a book, "Packaged Good," due out in 2010, Jim Stengel is looking forward to making an impact on advertising and marketing beyond P&G. He believes his influence on the industry will allow brands to become more in touch with consumers and help companies achieve better results.
Becoming a Change Agent
At the Global Brand Forum in Kuala Lumpur, in his first public speech since leaving P&G in October 2008, Jim Stengel spoke on the increased importance of marketing and branding in a recession. "Marketing can stimulate confidence. It can stimulate great ideas," said Stengel, who also revealed his 5 M's of marketing: Make brand ideals your foundation; master the power of inclusive marketing; manage people, not objectives; mission drives margin; and measure what matters.
When a Diaper Isn't Just a Diaper
Jim Stengel wants to infuse the kind of thinking that helped Pampers® become an $8 billion brand into the entire discipline of marketing. "This reorientation must begin with a purpose," Stengel said, "And focus on fulfilling consumers' needs and really making a difference in their lives through long-term marketing and branding strategies."
Veteran Marketer Promotes a New Kind of Selling
Jim Stengel discusses his move from Procter & Gamble to his own, smaller marketing firm. The Jim Stengel Company will work to encourage "purpose-based marketing" to change the marketing industry and focus on improving consumers' lives. Jim uses his experiences with P&G brands to help explain how marketing firms can use their products and messaging to build trust and establish emotional connections with consumers.
Stengel Shares Lofty Vision for Marketing With Peers
Jim Stengel's last speech as a P&G employee was a keynote at the Association of National Advertisers. There, he spoke about his forthcoming book and his new career in "purpose- or ideals-driven branding." His departure from P&G will allow him to inspire others and share his branding vision with the global world of marketing and advertising through his own company, The Jim Stengel Company.
Selling P&G
In an interview with "FORTUNE" magazine, Jim Stengel discusses how he views the power of consumers, the value of brands and the decline of mass media. He explains how marketers can inspire brand trust and loyalty by being authentic, understanding and empathetic to consumer needs and desires. He also describes why he embraces the decline of traditional mass media as an opportunity to bring fresh creativity to marketing and branding.
How Can I Help You?
This extensive profile of Jim Stengel traces the marketing guru's dedication to consumers back to his childhood. It explores how this core tenet of his marketing philosophy continues to inform his innovative approach to branding. Recognizing the limits of traditional marketing and advertising, Jim relentlessly pursues and advocates the development of new ways to reach today's savvy consumers.
Jim Stengel is the former global marketing officer of Procter & Gamble and currently serves as the president and CEO of The Jim Stengel Company. The mission of The Jim Stengel Company is to inspire global leaders to rethink their businesses to achieve higher performance.
Meet Jim Stengel
