News / Events

Brand strategy leaders making an impact

Jim Stengel is always on the move, making a positive impact on the purpose-driven brand management conversation globally. Keep pace with Jim and his company in the media and at events around the world.

In the News

How to Build a Breakthrough Brand

FORTUNE MAGAZINE  What does it take for a brand to truly break through in today’s crowded market? Just as it has with everything else, digital transformation has upended the traditional rules of marketing.

Jim Stengel on Leveraging Ideals to Power Profit and Purpose

Cause Marketing Forum hosted a webinar featuring Jim Stengel on February 17, 2016.

The Brand Winners and Losers of Super Bowl 50

The Denver Broncos lifted the Lombardi trophy last night, their victory over the Carolina Panthers certain and decisive. But there wasn’t a clear winner in the other big game — the one being played off-field.

Super Bowl Ads Play It Safe, Sticking To The Script

“I think brands and commercials that are embracing this idea of a higher purpose and a higher idea are getting smarter about it,” said Jim Stengel.

Play Your Part: Activating on Purpose Key for Successful Engagement for Sports, Brands

The Super Bowl 50 Host Committee hosted a symposium on Purpose and the Power of Sports.

Books That Changed My Mind This Year: CEO Selections

Fortune asked 16 business leaders to write about their favorite titles.

Starbucks’s Red Holiday Cups Inspire Outcry Online

Devoid of the seasonal snowflakes, ornaments and reindeer of yore, this year’s plain red cup stirred a bit of noise on social media.

The opportunities for FMCG brands in digital

Digital dictates the world. The ex CMO of P&G, Jim Stengel explains how FMCG brands can take advantage of it.

2015 Kellogg Marketing Summit

Building culture in a digital era

Jim Stengel interview with LinkedIn

See more articles

Press Releases

Former P&G CMO Jim Stengel Named Chair of in/PACT International Advisory Board

May 5, 2015 -

NEW YORK CITY, MAY 5th, 2015 — Interactive cause marketing firm in/PACT announced today that Jim Stengel, CEO of the Jim Stengel Company and author of the best-selling book on purpose-driven brands, Grow, has been named Chairman of the company’s International Advisory Board. “Brand purpose

Read more

Keating Joins The Jim Stengel Company

January 13, 2014 -

The Jim Stengel Company announced today that Liz Keating will be joining the firm as Marketing Director.

Read more

UCLA Names Stengel Marketing Professor

June 18, 2009 -

UCLA Anderson School of Management Dean Judy Olian today announced the appointment of marketing guru Jim Stengel, former global marketing officer of Procter & Gamble and president of Jim Stengel, LLC, as an adjunct marketing professor at the school.

Read more

Jim Stengel on MarketShare™ Advisory Board

March 11, 2009 -

MarketShare Partners (MSP), the industry-leading marketing analytics firm, announced the appointment of Jim Stengel, former Global Marketing Officer of Procter & Gamble (P&G) and current President of Jim Stengel, LLC, a think tank and consultancy, to its Board of Advisors.

Read more

Stengel Joins Board of Advisors for MarketShare Partners

March 11, 2009 -

Jim Stengel, former global marketing officer for Procter & Gamble, has joined the Board of Advisors for MarketShare Partners (MSP), an industry-leading marketing analytics firm headquartered in Los Angeles.

Read more

Stengel Part of Washington Speakers Bureau®

December 1, 2008 -

One of the world’s most respected business executives, Jim Stengel reveals the secrets to fostering rapid innovation in order to more meaningfully connect brands and people on a global scale.

Read more

Former Procter & Gamble GMO Launches New Venture

November 1, 2008 -

Former global marketing officer for Procter & Gamble, launches his post-P&G venture “Jim Stengel, LLC” today. The new venture is both a think tank and consultancy that conducts proprietary research, generates thought leadership and applies a new framework to drive business growth in today’s global economy.

Read more

Jim Stengel Partners With Millward Brown

November 1, 2008 -

In collaboration with Jim Stengel and the UCLA Anderson School of Management, Millward Brown Optimor conducted research for the book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.

Read more

Upcoming Events