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"Packaged Good": The Book

My personal mission is to inspire millions of people in the brand-marketing world to rise up and change the world through the 'Packaged Good' approach to marketing.

Jim Stengel

Higher Performance Through Higher Ideals

My goal with "Packaged Good" is to disrupt the business book genre. My goal is to make this the most inspiring, exciting, dramatic and joyful business book you have ever read, and the most useful for your business, brand or organization.

"Packaged Good" Progress Update

  • The book proposal for "Packaged Good" is in final edit stage with my agent, Inkwell Management.
  • I am beginning discussions with potential partners and publishers.
  • Research of the book is well underway across the world. I'm working with Millward Brown Optimor (a premiere global research/brand consulting firm) and the UCLA Anderson Graduate School of Management.
  • To gain further input on the hypotheses of the book, I have begun extensive interviews with industry experts around the world. I will be talking to thought leaders from media companies, advertising agencies, global brands, design firms, digital experts, journalists, academics and public relations agencies.
  • Teams of students from UCLA and the University of Cincinnati have created high-impact, interactive marketing plans to launch the book.