Matt Carcieri

Working where brands and motivations meet

  • Proven, strategic marketer
  • Lover of brands and branding
  • Student of human behavior
  • Expert in purpose and positioning
  • Experienced facilitator and collaborative consultant

Energized by shared motivations

Matt’s summer pastime as a child was backyard carnivals. Mustering the neighborhood gang and parents, he and his buddy orchestrated a weekend of games and amusements. It was an experience of shared purpose that has shaped his career.

After college, Matt focused on influencing human behavior through jobs in public relations, advertising, and political campaigns. He remains a passionate student of human behavior and believes deeply in the power of inspiration.

Brand management at P&G

Beginning in 1997, Matt spent 15 years in brand marketing at Procter & Gamble. He held management roles on Pringles®, Folgers®, and global Pantene®. Accomplishments included:

  • Helping create advertising for Pringles that drove record purchase intent
  • Transforming retail coffee packaging from the old metal can to today’s plastic canister— leading Folgers to a sustained share gain
  • Harmonizing the global Pantene business under one campaign and identity—fueling global sales growth

“Purposologist” and positioning expert

In 2005 Matt moved into P&G’s Marketing Excellence group, a small functional unit tasked with raising the capability of the company’s 7,000 marketers. There he joined Jim Stengel in his journey of discovering and unleashing the power of Ideals. Matt consulted with over 20 of P&G’s brands—helping define and activate their Ideal. Many of those brands went on to experience breakthrough results.

Known for his expertise in strategic marketing, branding and purpose, Matt was the go-to resource on brand positioning, purpose, architecture and identity.

A collaborative consultant

In 2012 Matt left P&G to expand his circle of Ideals-driven impact. Since then, he’s consulted with clients in consumer-packaged goods, media, home services and technology. He enjoys leading teams on a journey of strategic discovery.

Matt holds an M.B.A. from Georgetown University’s McDonough School of Business and a B.A. in International Relations from The American University. He is a regular guest lecturer at the University of Cincinnati.

Contact Matt here.

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