Thought Leadership
"I believe that businesses that understand why they uniquely exist will grow in a sustainable way. Ideals-driven businesses inspire their consumers, inspire their employees and outperform their competitors. I've studied this, I've seen it, I've experienced it and I believe it's the only way forward."
Videos
Articles and Essays
The Case for the Brand Ideal
—By Jim Stengel, reprinted with permission from the Autumn 2012 issue of strategy+business, published by Booz & Company Inc. Copyright © 2012. All rights reserved.
Jim Stengel explains how great ideals must stand for something compelling to the people they touch.Ideals: The New Engine of Business Growth
Read how Jim Stengel, with the help of Millward Brown Optimor, proved that the most successful brands in the world are built around ideals.
Keynote Address From ANA 2008 Annual Conference
Read a synopsis of Jim Stengel's Keynote Address at the ANA Annual Conference, "Five Lessons in Marketing, in Branding, in Life."
Slides
The Catalyzing Conscious Capitalism® Event
A slide presentation from a speech at The Catalyzing Conscious Capitalism Event in Austin, Texas
Global Brand Forum
A slide presentation from a lecture at Global Brand Forum in Malaysia
Jim Stengel is the former global marketing officer of Procter & Gamble and currently serves as the president and CEO of The Jim Stengel Company. The mission of The Jim Stengel Company is to inspire global leaders to rethink their businesses to achieve higher performance.
Meet Jim Stengel
