Thought Leadership
It's Time for Brand Practice
Jim Stengel and Sanjay Sood bring the marketing classroom alive in one of UCLA Anderson's newest courses, which seamlessly merges academic research with real-world experience.
EffectiveBrands® PDF
Read about the different perspectives of three former CMOs regarding the must-have skills for building a great marketing organization.
Barcelona Retail Presentation
In May, I had an opportunity to travel to Barcelona and give a talk to premiere retail executives from all over the world. Here, you'll see my presentation on how I envision retailers thriving during uncertain economic times.
University of Cincinnati M.B.A. Marketing Presentation
I spoke to M.B.A. students on the topic of "Marketing for Managers" during a partnership with UC M.B.A. Professor Chris Allen.
Global Brand Forum Q&A
I sat down with Joji George, business and marketing director at Global Brand Forum Singapore, to answer a few questions about P&G, branding and marketing.
Catalyzing Conscious Capitalism
Capturing my thoughts on the Catalyzing Conscious Capitalism seminar in Austin, Texas, including the four themes that seemed to run throughout the event.
An Academic Collaboration
How I plan to rethink marketing, branding and life — through relationships with leading academic institutions.
Keynote Address From ANA 2008 Annual Conference
A synopsis of my Keynote Address at the ANA Annual Conference, "Five Lessons in Marketing, in Branding, in Life."
