Comments on: The Ten Habits of Highly Effective Chief Marketing Officers (Habit #2)

By: Jim Stengel | The Ten Habits of Highly Effective Chief Marketing Officers (Habit #10)

Thu, 10 Jun 2010 19:31:31 +0000

[...] your legacy means that you think ahead about the lasting impact you want to leave behind you. In Habit #2 we talked about being clear about what you stand for, and to be visible inside and outside the [...]

By: Jim Stengel | The Ten Habits of Highly Effective Chief Marketing Officers (Habit #3)

Tue, 05 Jan 2010 15:12:08 +0000

[...] This is part three of a ten-part series that will share my Ten Habits of Highly Effective Chief Marketing Officers, based on my experience and what I have learned from others. See my December 17 entry for Habit #2 — Be Clear What You Stand For And Be Visible Inside And Out. [...]

By: Girish Kumar Nair

Girish Kumar Nair — Fri, 25 Dec 2009 17:41:48 +0000

Very interesting . I see the point which you are emphasizing. It is very much necessary to change mindsets from gut-oriented marketing to consumer centric, purpose driven marketing. However, in many CPGs & non CPG companies there is a great resistance to change mindsets from the way they are comfortable in working ! I wonder what is the best way to emphasize what one is standing for – is it repetition, is it by setting an example ???

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