Comments on: UCLA Anderson Class at TBWA\Chiat\Day

By: Danny Kraus

Danny Kraus — Fri, 12 Mar 2010 00:14:15 +0000

Jim – As your marketing partner, it was such a privilege to be a part of this experience. Although I’ve been in the industry for more years than I care to admit, I was inspired by not only what Erica, Margaret, Rob and Laurie shared, but by the insightful and thought provoking questions asked by your students. They are clearly a brilliant group of individuals who are going to make a profound difference in the industry.

By: David Altschul

David Altschul — Wed, 10 Mar 2010 22:28:14 +0000

Jim, I really enjoyed this post. The Pedigree story reminds me of something I heard many years ago that has continued to resonate with me: Most brands spend their lives desperately trying to get their customers to love them; great brands manage to demonstrate by their behavior that they love their customers. Sounds like it was quite a class. Nice work!

By: Megan West

Megan West — Wed, 10 Mar 2010 21:32:31 +0000

Jim, this sounds like it was a great day for the class! Touring workspace alone is worth the visit, and layering the great brand stories told by the people who fostered them makes it sound truly special – many marketing professors could take a page out of your book!

By: Kambiz Aghili

Kambiz Aghili — Wed, 10 Mar 2010 21:22:59 +0000

This was one of the most profound, educational and hands-on field experiences that I had ever participated. Five minutes into Lee Clow’s presentation, I started imaging about a few disruptive and creative ideas to shape my company’s brand! Erica Hoholick, Margaret Keehn and Laurie Coots were so generous to postpone their travel arrangements to share their first-hand innovations on disecting the knowledge structures into brand insights. Major salutations to Jim for opening a wide and creative window into branding; like never seen before. My career just found a new fertile roadmap…