No kidding — you can win an all-expenses paid trip to the Cannes Lions International Advertising Festival SIMPLY based on the power of your idea to help transform the industry. We are calling this the “Top Marketing Revolutionist” contest.
My partners/friends at Bridge Worldwide are sponsoring this, and they are awarding two winners. Check it out here.
Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide, and I are hosting a session at Cannes on Friday afternoon, June 25, and the winners will be our special guests at this session. Our session is called “The Burning Question,” and we have already begun to build a small community of change agents who believe brands and marketing can improve performance by making a more positive impact on people. Here is the link to learn more about our session and we would love to hear from you. What is your “Burning Question” which if asked and answered through actions would transform our industry?
I hope you — at minimum — share your question on our session website, and I hope you are inspired to submit your essay to be a candidate to win a free trip. And, by the way, this includes airfare, hotel, full delegate privileges at the Festival … and I will throw in lunch with me and Bob poolside at the famous Hotel Majestic!
Jim — you already know what I think the question is: What does your business exist in the world to do, over and above making money for its owners? Because if the answer is nothing, then you are in–or will soon be in–a commodity business. And at all levels, from the personal to the global, today’s world is asking more of you than that.
I love what you are doing. Let me know how I can help.
David
Jim,
Great job by you and the folks at Bridge to put this together.
I’m an official entrant with the Purple Goldfish Project. Can the smallest little extras make the biggest difference in marketing?
Mark Twain once said, ‘that lagniappe was a word worth traveling to New Orleans to get’. Be interested to see if its worthwhile enough to share in Cannes.
Best regards,
Stan
@9inchmarketing
‘The average distance between the brain and the heart is 9 inches’
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