Case Studies

Guiding clients to more effective brand strategy

The Jim Stengel Company has worked with organizations of all sizes in a range of industries, helping transform each client’s brand strategy around a powerful Brand Ideal. Here are a few stories of their success.


We helped ConAgra accelerate growth across their brand portfolio in highly competitive categories.

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Working with marketing leaders globally, we helped raise their performance to tackle key business challenges.

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Kellogg School of Management

We created a workshop to help CMOs more effectively design and lead winning marketing organizations.

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Defender Direct

We helped DEFENDER Direct unify its expanding portfolio of businesses under a common Ideal.

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Cannes Lions CMO Accelerator Programme

For the Cannes Lions Festival of Creativity, we delivered a two-day experience that empowered CMOs to achieve their brand potential.

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European Multinational

Our client is a European-based, multi-brand, multinational company, with a consistent record of sales and earnings growth.

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US Multinational

We helped a global company build world-class communications capabilities to expand marketing capability.

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We helped define a brand positioning framework for transitioning a specialty brand into a hyper-competitive B2C space.

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Brand "DNA"

We created a Brand Book to help an entire global organization communicate the “DNA” of its brands clearly and consistently.

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