Rethink Marketing, Branding and Life.
“I believe marketing must rethink its purpose to achieve far better results. We must apply life's lessons — generosity, love, humor, empathy and service — so that marketing inspires life, and life inspires marketing.” 
Featured Content
The Burning Question
What question will spark a revolution?
When you ask the right question, it can change an industry. Join the revolution and engage in the conversation.
Plus, join Jim Stengel, Bob Gilbreath, and special guests at their seminar at the Cannes Lions International Advertising Festival in June 2010.
Thought Leadership
Jim's Blog
Lessons We Can Learn From method
July 15, 2010
As part of my book research, I am visiting a handful of companies that rank highly in the study I designed with Millward Brown Optimor and the UCLA Anderson School of Management. Recently, I visited method to go much deeper with many of their leaders about what makes them special and successful. I wanted to share a few top line lessons we could all benefit from. […]
Latest News
It's Time for Brand Practice
Jim Stengel and Sanjay Sood bring the marketing classroom alive in one of UCLA Anderson's newest courses, which seamlessly merges academic research with real-world experience.
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