Jim Stengel - Rethink business, branding and life

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How to Change the Narrative of Business

March 19, 2012

I wrote a "Change This" white paper for 800-CEO-READ in January 2012. It is about the urgent need to change the narrative of business: the old story is not working and a new, better story is emerging. In light of the groundswell of commentary following the events of last week, it seems more relevant than ever.… Read Full Entry

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