“I believe marketing must rethink its purpose to achieve far better results. We must apply life's lessons — generosity, love, humor, empathy and service — so that marketing inspires life, and life inspires marketing.” 
As he joins the faculty at UCLA Anderson School of Management in California, Jim Stengel will be using students to both help conduct research work on assignments for "Fortune" 500 clients of his consultancy and devise the marketing strategy for his new book.
I am almost finished with my first term teaching at UCLA Anderson. Our last "teaching" class was at TBWA\Chiat\Day in Los Angeles and it was the capstone class of the term. […]
January 1, 2010—UCLA Magazine highlights Jim Stengel as he offers unparalleled advice for Bruins building a career in this most glamorous and critical sector of the business world.