Discover the Ideal Way to Grow Your Business

Define Your Brand's Higher-Order Purpose to Drive Growth and Profits

In “Grow,” Jim Stengel shows how 50 of the highest-performing companies harnessed the power of brand ideals to tower over their competitors — and how your business can, too.

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2012 Best Business Book - strategy+business - more »

Praise From Industry Leaders

“It goes to the core of your firm's reason for being, your role as a leader and what will drive your most important customers to trust what you do.”

— Scott Cook

co-founder and chairman of the executive committee, Intuit Inc.

“By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times.”

— Arianna Huffington

president and editor-in-chief, "The Huffington Post"

“A new, powerful model for business. This is a must-read, not just for marketers, but for all business leaders.”

— Sheryl Sandberg

chief operating officer, Facebook®

Jim Stengel at Cannes

Leading the Top Marketers of Today — and Tomorrow

This year at the Cannes Lions Festival, Jim not only will serve as Course Dean of The Cannes Creative Academy for Young Marketers, but he'll also lead the first-ever CMO Accelerator Programme.

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Jim Stengel - Rethink business, branding and life