Rethink Marketing, Branding and Life.
“I believe marketing must rethink its purpose to achieve far better results. We must apply life's lessons — generosity, love, humor, empathy and service — so that marketing inspires life, and life inspires marketing.” 
Featured Content
Stengel Looks to Students for Insight
As he joins the faculty at UCLA Anderson School of Management in California, Jim Stengel will be using students to both help conduct research work on assignments for "Fortune" 500 clients of his consultancy and devise the marketing strategy for his new book.
Thought Leadership
Jim's Blog
UCLA Anderson Class at TBWA\Chiat\Day
March 10, 2010
I am almost finished with my first term teaching at UCLA Anderson. Our last "teaching" class was at TBWA\Chiat\Day in Los Angeles and it was the capstone class of the term. […]
Latest News
Leader of the Brands
January 1, 2010—UCLA Magazine highlights Jim Stengel as he offers unparalleled advice for Bruins building a career in this most glamorous and critical sector of the business world.
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