helping you Grow
on purpose
Helping leaders and companies grow and succeed by finding their purpose and activating it.
purpose discovery
Everything we do starts with purpose. Whether you’re building a brand or leading an enterprise, defining a clear and authentic purpose is the foundation for meaningful growth. We dive deep into your heritage and the broader landscape to uncover what truly sets you apart.
Through collaborative workshops and strategic choices, we help you shape a distinctive purpose rooted in your values—and make sure it's ready to inspire innovation and action.
purpose activation
A great purpose only works if it truly lives inside your organization and shows up in the world. We help you bring it to life from the inside out.
That means equipping your teams with the tools, practices, and alignment needed to make purpose stick internally—and partnering with you to activate it externally in ways that feel genuine and impactful. Wherever you are on the journey, we’re with you every step of the way.
Marketing capability
Great marketing doesn’t happen by accident—it’s built through capability. Our Marketing Capability consulting equips teams with the skills, frameworks, and confidence they need to deliver business-driving work. We assess your current strengths, identify gaps, and co-create a customized capability roadmap.
Through immersive training, real-world application, and a unifying marketing approach, we help transform talent into impact, unlocking stronger performance, alignment, and long-term growth.
A TEAM BUILT WITH PURPOSE
We're a team of 9 diverse experts who help companies grow by reaching their higher ideals. Through diversity of thought, race, ethnicity, gender, and culture we can see challenges in a new light and bring about unexpected solutions.
Jim
.avif)
Jim Stengel
Betty Gabbard
Kathleen Stengel
Lisa Hillenbrand
Suzanne Tosolini
Renée B. Dunn
Carolyn Hennessey
Alex Tosolini
Matt Carcieri
How does one of the most iconic brands win the constant battle to maintain cultural relevance?
Six such brand icons were battling for relevance at one of America’s largest food manufacturers, and the Jim Stengel Company was brought in to inject a dose of purpose to improve their results. We conducted a series of two-day workshops, leading each brand’s multifunctional team through the process of discovering the brand’s unique point of view and authentic ‘reason for being.’ As an outcome, each team found a more inspiring “higher ground” upon which to position its brand. Along the way, the teams uncovered exciting opportunities for product and marketing innovation. The company’s flagship brand used the work to spur a successful re-stage, which has since inspired the company’s other brands to follow suit.
How did a world leader in pharma leverage purpose to rise above the industry’s sea of sameness?
Over several years, the Jim Stengel Company partnered with a visionary CMO and 10 category-leading brands to shift their product and marketing strategies to be purpose-inspired and purpose-driven. The aim was to create a competitive edge by embedding purpose into the thinking, planning, and actions of cross-functional brand teams, while also increasing relevance to consumers, physicians, and employees.
JSC guided these teams in developing an inspiring Brand Purpose and framework, and actively supported company meetings and global training. This led to breakthrough communications, industry-first campaigns, more patient-focused roadmaps, progressive HR policies, and stronger team alignment around a shared purpose. One leading brand used this approach to surpass expectations in a challenging product launch.
How Can Building Marketing Capabilities Unlock Business Growth?
When the CMO of a Fortune 500 financial services company recognized her marketing team lacked the unified skills and strategic approach needed to drive business results, she turned to the Jim Stengel Company for help. While there were talented marketers and isolated areas of excellence, the organization struggled with silos, inconsistent processes, and no common language for brand-building. The Jim Stengel Company conducted in-depth interviews across the organization to understand needs and identify capability gaps, ultimately recommending a targeted curriculum and marketing immersion experiences.
This work laid the foundation for a proprietary “Marketing Way,” a unifying framework covering key areas such as brand purpose, customer insight, agency leadership, and campaign development. JSC designed and led four full-day workshops to train the entire marketing organization, signaling a clear commitment to capability building. The program boosted confidence, fostered pride, and led to more effective, integrated marketing, resulting in stronger programs and measurable business impact.