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Over the last decade, the roles of the marketing team and chief marketing officer have undergone fundamental transformation. As a result, marketing leaders are undertaking expansive, nuanced roles that require great agility.

Four marketing experts on Kellogg’s faculty—Jim Stengel, former global marketing officer at Procter & Gamble, Diane Brink, former CMO for global technology services at IBM, Eric Leininger, former corporate senior vice president at McDonald’s Corporation, and professor of marketing strategy Gregory Carpenter—discuss the ways current trends are remaking companies, brands, and marketing careers.

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