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Article | Advice
Human Connections: No Nordstrom Rack, I don’t like it at all!

No Nordstrom Rack, while I am an occasional shopper in your store, I DEFINITELY don’t like that Bodysuit.  It popped up on my social media feed, enabled by who knows what Artificial Intelligence (AI) program, triggered by something I purchased.

Article | Advice
Agility: Yoga for Marketing

Who knew that the critical new skill on everyone’s mind at ANA Masters of Marketing Conference was… YOGA? But this yoga doesn’t require you to jump into your spandex at work (thank goodness!). What it does suggest is that marketers and agencies learn new agility, flexibility and core strength moves.

Article | Advice
Is Purpose The New Drinking Game? If So, How Do We Play?

Brand Purpose was everywhere at ANA’s Masters of Marketing Meeting in Orlando in October 2018.  In fact, Suzy Deering, CMO for eBay North America, joked that Purpose was such a buzz word that it could become a drinking game.

News | Brand Purpose
How Marketing Leaders Can Thrive Amidst “Tectonic” Shifts in Expectations

Four marketing experts on Kellogg’s faculty—Jim Stengel, former global marketing officer at Procter & Gamble, Diane Brink, former CMO for global technology services at IBM, Eric Leininger, former corporate senior vice president at McDonald’s Corporation, and professor of marketing strategy Gregory Carpenter—discuss the ways current trends are remaking companies, brands, and marketing careers.

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