What We Do
Find your purpose. Hit your stride.
We’re committed to building businesses and brands that outperform the competition while inspiring customer and employee loyalty. Our framework-based, collaborative approach has been proven to work in over 100 businesses and a range of industries.
Our programs enhance the capabilities and confidence of CEOs, CMOs, and Senior Leadership Teams. From 1:1 coaching to speaking engagements, seminars and workshops, we work with individuals and groups to identify and resolve key issues that keep teams from realizing their full potential.
- Purpose Discovery
- Purpose Activation
- Purpose Measurement
- Skill Building
- Mentoring & Coaching
- Speaking & Seminars
Whether at an enterprise or brand level, it all starts here for us. The path to purpose-powered growth requires a compelling, distinctive statement of purpose rooted in your unique values and beliefs. Around this we build the strategic choices required to drive innovation and activation.
Extensive landscape review and heritage mining leads to a multifunctional workshop designed to reveal your brand or enterprise’s Purpose.
Activating purpose requires making choices on how to bring it to life for stakeholders. Our approach creates accountability for delivering on set choices.
Bringing a Purpose to life inside and outside requires strong commitment through all levels of the organization and deep action plans.
We created best practices to ensure Purposes sticks. We guide a comprehensive, multi-functional program to apply these principles throughout your organization.
We help you navigate through the pitfalls and optimize solutions of purpose activation by partnering with you on the journey.
Whether you are at the beginning of purpose discovery or looking to measure and optimize its in-market impact, our expertise in the world of purpose allows us to help you get the answers you need.
Evaluate your organization’s readiness to discover and activate purpose. We will engage with you to help identify gaps that must be addressed, and plan a way forward.
Our first-of-its-kind tool correlates the impact of purpose with brand equity, purchase behavior, pricing power, and key financial measures in a real-time dashboard for your audience, category, or brand. Plus, get actionable solutions to optimize your efforts.
Your number one asset is your employees. Yet they often don’t have the skills needed to implement change. We offer customized, in-depth training sessions that are designed to ensure the development of a top performing team. Sessions can be live, digital and/or via immersion experiences.
We offer sessions on customer segmentation, growth-oriented insight development, and how to build a brand framework around your purpose.
We train leaders on the challenges of brand building in a digital world: Brand Portfolio Management, Communication Excellence and Assessment & Metrics.
We go deep on the skills needed to achieve world class creative work from your team. This includes Inspiring Briefs, Creative Evaluation, and Agency-Client Relationships.
We help with choices on Marketing Core Work & necessary Competencies, competitive advantage, creating the winning culture, and Governance.
JSG consultants have successfully walked in your shoes. We understand the demands, the challenges, and triumphs of providing leadership to thousands of business and marketing professionals responsible for driving multi-billion-dollar businesses. You don’t have to walk the path to purpose alone.
JSG will guide you as you explore how to “Internalize, Inspire, and Implement” purpose within your own part of the organization.
On a limited basis, JSG offers one-on-one support to CEOs and CMOs seeking to step up their performance and grow in their roles as Purpose driven, growth oriented leaders.
With 25-year of experience at P&G (including seven years as the Global Marketing Officer), Board Director at Motorola and Aol, founder and CEO of his own company, and advisor to over 90 clients, Jim has the experience, empathy and communications skills to captivate and inspire audiences across the globe.
As one of the world’s most respected business leaders, Jim shares his experiences using purpose to unleash growth in an organization.
We deliver a highly customized two-day program that enables senior marketing leaders to better deliver sustainable and endurable brand value.
An intensive program designed for young marketers who want to unlock the power of creativity for themselves and their brands.
We deliver a five-day intensive program designed for young marketers who want to to unlock the power of creativity in themselves and their brands.
We create customized leadership development programs for the executives within your organization or in collaboration with the Kellogg School of Management.
Maximum growth and high ideals are not incompatible. They’re inseparable.Jim Stengel
“Jim and his group are great partners with the Lexus team, including our dealer network. They have been a catalyst and an inspiration in helping us be ever-more customer centric…and to help us prepare for the future.”
“Post the workshop many of the brand teams better understand how to executive and activate a brand house. They are confident they have a stronger foundation from which to guide their agencies of record and cross-functional colleagues. ”
“He understands very well that it is not just about prescribing solutions, but also finding the right executional framework suited to each company’s culture and cross functional needs. He just gets things done.”
“JSC has catalyzed a movement across our enterprise that is creating a step-change in the levels of engagement and excitement for our business among employees at every level, and which will have a sustained impact on our customers and our business.”