Sparking purpose-driven breakthroughs

What We Do


Find your purpose. Hit your stride.

The surest path to growth – pursue an aim greater than profit

We’re committed to building businesses and brands that outperform the competition while inspiring customer and employee loyalty. Our framework-based, collaborative approach has been proven to work in over 100 businesses and a range of industries.

Our programs enhance the capabilities and confidence of CEOs, CMOs, and Senior Leadership Teams. From 1:1 coaching to speaking engagements, seminars and workshops, we work with individuals and groups to identify and resolve key issues that keep teams from realizing their full potential.

  • Purpose Discovery
  • Purpose Activation
  • Purpose Measurement
  • Skill Building
  • Mentoring & Coaching
  • Speaking & Seminars

Whether at an enterprise or brand level, it all starts here for us. The path to purpose-powered growth requires a compelling, distinctive statement of purpose rooted in your unique values and beliefs. Around this we build the strategic choices required to drive innovation and activation.

Purpose Discovery

Extensive landscape review and heritage mining leads to a multifunctional workshop designed to reveal your brand or enterprise’s Purpose.

Purpose Choices

Activating purpose requires making choices on how to bring it to life for stakeholders. Our approach creates accountability for delivering on set choices.

Bringing a Purpose to life inside and outside requires strong commitment through all levels of the organization and deep action plans.

Inside Activation

We created best practices to ensure Purposes sticks.  We guide a comprehensive, multi-functional program to apply these principles throughout your organization.

Outside Activation

We help you navigate through the pitfalls and optimize solutions of purpose activation by partnering with you on the journey.

Whether you are at the beginning of purpose discovery or looking to measure and optimize its in-market impact, our expertise in the world of purpose allows us to help you get the answers you need.

Purpose Readiness Assessment

Evaluate your organization’s readiness to discover and activate purpose.  We will engage with you to help identify gaps that must be addressed, and plan a way forward.

External Purpose Measurement

Our first-of-its-kind tool correlates the impact of purpose with brand equity, purchase behavior, pricing power, and key financial measures in a real-time dashboard for your audience, category, or brand. Plus, get actionable solutions to optimize your efforts.

Your number one asset is your employees. Yet they often don’t have the skills needed to implement change.  We offer customized, in-depth training sessions that are designed to ensure the development of a top performing team.  Sessions can be live, digital and/or via immersion experiences.

Brand Building Essentials

We offer sessions on customer segmentation, growth-oriented insight development, and how to build a brand framework around your purpose.

Advanced Brand Building

We train leaders on the challenges of brand building in a digital world: Brand Portfolio Management, Communication Excellence and Assessment & Metrics.

Creative Leadership

We go deep on the skills needed to achieve world class creative work from your team. This includes Inspiring Briefs, Creative Evaluation, and Agency-Client Relationships.

Organizational Leadership

We help with choices on Marketing Core Work & necessary Competencies,  competitive advantage,  creating the winning culture, and Governance.

JSC consultants have successfully walked in your shoes. We understand the demands, the challenges, and triumphs of providing leadership to thousands of business and marketing professionals responsible for driving multi-billion-dollar businesses. You don’t have to walk the path to purpose alone.

1:1 Purpose Leadership Mentoring

JSC will guide you as you explore how to “Internalize, Inspire, and Implement” purpose within your own part of the organization.

CEO/CMO Coaching & Mentoring

On a limited basis, JSC offers one-on-one support to CEOs and CMOs seeking to step up their performance and grow in their roles as Purpose driven, growth oriented leaders.

With 25-year of experience at P&G (including seven years as the Global Marketing Officer), Board Director at Motorola and Aol, founder and CEO of his own company, and advisor to over 90 clients, Jim has the experience, empathy and communications skills to captivate and inspire audiences across the globe.

Keynote Speaking

As one of the world’s most respected business leaders, Jim shares his experiences using purpose to unleash growth in an organization.

Cannes Lions CMO Accelerator

We deliver a highly customized two-day program that enables senior marketing leaders to better deliver sustainable and endurable brand value.

Cannes Lions Young Marketers Academy

An intensive program designed for young marketers who want to unlock the power of creativity for themselves and their brands.

We deliver a five-day intensive program designed for young marketers who want to to unlock the power of creativity in themselves and their brands.

Executive Education

We create customized leadership development programs for the executives within your organization or in collaboration with the Kellogg School of Management.

What We Do

Maximum growth and high ideals are not incompatible. They’re inseparable.

Jim Stengel
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Phone: ‪(513) 864-3900‬