Focus Area: Speaking & Seminars
How do we help CMOs more effectively lead the design and delivery of a winning, future-oriented marketing organization?

The Kellogg School of Management program for Chief Marketing Officers is the first offered by a major business school to focus on the specific needs of newly appointed CMOs and candidates for the CMO position. It is a four-day program, with 24 senior marketers from leading companies like FedEx, SAP, Cisco, and Hyatt. In addition to Jim Stengel, the faculty includes other top academics and industry marketing leaders. The program is led by Kellogg Professor Gregory Carpenter and Clinical Associate Professor Eric Leininger.

We created a leadership workshop—“Building the Next-generation Marketing Organization”—inspired by our organizational development work at companies such as P&G, Luxottica, Visa, and Toyota. The interactive session guided the participants through our Purpose-inspired Organization Framework, which they could personalize and immediately apply to their situation.

Our leadership session was highly rated by participants. Each participant came away with a personalized case for change and a Purpose-inspired Organization Framework with an action plan.

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