It's Monday at Cannes Lions and we had a great start to the Young Lions Marketers Academy. Here's a look at our day.
The marketers visited Google Zoo to check out new technologies from Google and heard from Dan Kaufman, Head of Advanced Technology and Products at Google.
“Software is already brilliant – it already anticipates your needs in many ways you don’t even realize. Yet, stuff (real tangible goods/products) is stupid. The future is all about brands as soon as ‘stuff’ gets smart.” – Dan Kaufman
Fernando Machado, Global Chief Marketing Officer of Burger King, spoke in the classroom.
“As CMO, sales are your duty. Building the brand is your legacy.” – Fernando Machado