Erika Nardini is the CEO of Barstool Sports, a sports and pop culture media brand covering daily news and highlights through blogs, videos, social media and podcasts.
Founded as a print publication in 2003, Barstool grew to be a juggernaut in the sports media industry with an average of 66+ million monthly unique visitors to their website. They are also home to many popular podcasts, including including “Pardon My Take,” “Call Her Daddy” and ” The Corp With A-Rod and Big Cat.”
In this conversation, Erika talks to Jim about her journey to Barstool and the lessons she learned from working at places like Yahoo, Microsoft and Verizon – just to name a few. She covers the importance of being able to react to the culture shift, especially with what’s happening in the world, and the importance of talent within an organization. She also discusses what’s in store for Barstool, the future of sports entertainment and how Barstool’s creators are providing entertainment to their audience during the COVID-19 pandemic.