Discover the Ideal Way to Grow Your Business

Maximum growth and high ideals are not incompatible.
They’re inseparable.

In his book, Grow, Jim Stengel shows how 50 of the highest-performing companies in the world harnessed the power of brand ideals to tower over their competitors – and how your business can, too. Grow presents an actionable framework for developing the roots that are necessary to thrive in the new business climate. Start big or start small, but start now by reading Grow.

About The Author

Jim Stengel is the former global marketing officer of Procter & Gamble and president and CEO of the Jim Stengel Company. His insights on how higher ideals drive higher profits is based on real-world experience with companies of all sizes, in a variety of industries.


Grounded in Research

Jim Stengel’s ten-year growth study of more than 50,000 brands reveals the secret: those centering their business on improving people’s lives outperform their competitors. Learn more about the science behind Jim’s insights.


Readers’ Experiences

What happens when real company leaders put to work the principles outlined in Grow? Amazing things. Read what some of these enthusiastic readers have to say about Jim, his book and the transformational impact both have had on their businesses.



Business leaders and editors everywhere are praising Grow for providing practical guidance, backed up by solid evidence. Read their reviews.


Downloads and Links

A Discussion Guide, background data on the Stengel 50, videos, and links to related content. It’s all yours for the clicking.