We’re excited to announce the release of Bleed a Creed: How to Create and Activate a Powerful Brand Purpose. It’s the latest book from The Jim Stengel Group, following Jim’s Grow (2011) and Unleashing the Innovators (2017).
We believe this book responds to an unmet need: From our work with over 100 clients on their purpose journey, we’ve learned that the number one issue is consistently and creatively activating their purpose… or said another way, “bleeding a creed” every day in every interaction.
Authored by Matt Carcieri, this new book is a practical guide to activating purpose. We hope you’ll find it valuable in your own journey of purpose. And we hope you find it full of inspiring ideas for your team