Focus Area: Purpose Activation
How did a world leader in pharma leverage purpose to rise above the industry’s sea of sameness?

Over a course of several years,  the JSG worked with a thought-leading CMO and 10 different category leading brands to pivot their product and marketing approach to be purpose inspired and purpose driven. The goal was to build a competitive advantage through their purpose centric thinking, planning and actions across their multi-disciplinary brand teams. The company’s leaders also wanted to use purpose to become more relevant to consumers, physicians and employees.

The Stengel Group led the various multi-functional teams to develop an inspiring Brand Purpose and framework to guide their actions;  several leaders within the Stengel group also participated in company meetings and training sessions around the world. These efforts led to inspired communication, new-to-the-industry campaigns, more patient-centric product roadmaps, enlightened HR policies, and most importantly, teams were bonded behind a unifying and uplifting reason for being. One of the vanguard brands in the company’s portfolio leveraged this approach for a difficult new product launch, with results that far exceeded the company’s targets for the brand.

CONNECT WITH US

Say Hello.
We Would
Love to Chat

19 Garfield Place, 8th Floor
Cincinnati, OH 45202
Phone: 513.864.3900
Fax: 513.864.3901