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Check out some of the articles we're reading:
- The five opportunities of purpose – Matt Carcieri via LinkedIn
An excerpt from Matt’s new book, Bleed a Creed. - Five lies our culture tells – The New York Times
This is searingly thoughtful. - Agile in the consumer goods industry – McKinsey & Company
The transformation of the brand manager. - Purpose is dead, long live movements – Campaign
Purpose should inform a movement strategy.